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19 May 2022

Our research found agreement that a minimum OST threshold could help to rebalance the burden of tax across the industry, generate revenue to reduce business rates for smaller businesses,...

19 May 2022

As part of their support for Local Bike Shop Day, Cyclescheme ran a competition for the local bike shop with the most social media noise, with the chance to win a £150 Restaurant Choice...

19 May 2022

In a ceremony held in Leipzig, Germany, the largest gathering of transport ministers in the world will see current president, Morocco, hand over the reins to UK Transport Secretary Grant...

19 May 2022

The Low Pay Commission has now published its review of the National Living Wage from 2015-2020.

16 May 2022

Millions of people across the country will benefit from cleaner air and cheaper ways to travel and keep active, thanks to £200 million of government funding for new walking and cycling...

12 May 2022

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

12 May 2022

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.

10 May 2022

The speech sets out the government’s agenda for the upcoming Parliament, outlining proposed policies and legislation. An overview of the main announcements relevant to independent shops is...

28 Apr 2022

To celebrate Local Bike Shop Day on Saturday 30 April, BetterPoints are offering QUINTUPLE points and the chance to win a £55 bike service by choosing to travel on two...

26 Apr 2022

Wheels for Wellbeing is a Disabled people’s cycling organisation who campaign for equal access to cycling...

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Madison confirms digiBike* will return for 2022

Posted on in Business News ,Brands & Products News , Cycles News

Madison hlaptopas confirmed that the online version of iceBike*, digiBike*, is set to return for 2022.

This year will bring everything expected at iceBike* but in a digital format in a whole month of content from Monday 21st February all the way through to Friday 18th March. There is more time to access, view and engage with the content, and more opportunities to take advantage of any of the exclusive, show-only offers, said Madison.

Other improvements planned, following feedback on last year's digital showcase from suppliers and dealers, include:

- More professional filming of engaging content
- A better range of promotions and incentives
- Easier retailer access to the digibike* platform
- Direct linking of digiBike* orders to the Madison B2B system
- The ability to comment on the site/product pages
- Offer codes featured in videos

Dominic Langan, CEO of Madison, said: "iceBike* is a great annual event and looked forward to by many, but it is a significant investment for the business, and just like last year we once again face a high level of uncertainty and it is just too much of a gamble.

"It is so unclear whether there will be any appetite to attend a trade event and socialise or if our suppliers from all over the world will even be able to travel to the UK, when the virus could still be so prevalent. We have to put safety first.

"However, we believe we will have a great digibike* experience lined up for you and your staff and some great offers and promotions to kick start your 2022 season!"

Register for digiBike* now

 

 

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