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7 May 2021

Based at Activate Learning's Bracknell & Wokingham College campus this brand new workshop is the latest addition to their expanding number of Cytech training workshops across the country.

7 May 2021

Pennine Cycles, shortlisted last year for two awards in the Best Small Shops competition, have now been nominated in the BikeBiz Awards

6 May 2021

Maybe* take examples from successful businesses that used social media to flourish despite the pandemic

5 May 2021

The Government has agreed an amendment to the Financial Services Bill which will enable shops to offer cashback to customers without making a purchase.

29 Apr 2021

Armed with research data from Maybe*, a panel of retail industry expertshave collaborated to create this whitepaper with one goal - to help businesses thrive in this new era of uncertainty.

28 Apr 2021

The Bank of England has released free training materials for retailers with the aim of refreshing awareness of how to check banknotes.

28 Apr 2021

ACT members can receive excellent benefits with NearSt, a powerful platform that encouragers more shoppers through the doors of specialist cycle shops

27 Apr 2021

Defra has just confirmed that the amendments to the Single Use Carrier Bags Charges (England) Order 2015 will not be coming into force on 30th April 2021 as originally...

26 Apr 2021

A summary of what each party's manifesto will mean for small shops ahead of the Welsh Parliamentary elections on 6th May.

23 Apr 2021

A summary of what each party's manifesto will mean for small shops ahead of the Scottish Parliamentary elections on 6th May.

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Complete the CI.N 2021 Independent Retailer Study

Posted on in Business News ,Brands & Products News , Cycles News , Polls & Results

CycCyclingIndustry.News Surveyling Industry News' fourth annual Retail Study has now gone live, once again offering those UK-based independent stores and workshops participating a range of goods and incentives to be revealed in the coming weeks. If you are a UK-based independent retailer or workshop you may now participate here.

Building on the 2020 report, which in January was published in an easy to digest 43-page digital format, the 2021 instalment builds on the trad-facing publisher's learnings and adapts its line of questioning in line with what has been an anomalous year for the bike business. Covid aside, our revised questioning expands upon the many trend changes that became evident in the existing findings, something that has informed our editorial throughout the year to date.

Cycling Industry News Editor Mark Sutton explains why this market research has become an important pillar for both the retailer and supplier's understanding of the market's evolution: "Our 2020 research felt like it made an impact in the market with its detailed line of questioning, both for the independent retailer and the suppliers who serve them. It was heartening to visit bike shops where the report had been printed out and annotated with notes to be actioned by staff.

"In a testament to the research's ability to help suppliers improve their services to the retailer, for the 2021 instalment we have welcomed on board repeat sponsors and new names alike. I would like to thank Raleigh, Exposure Lights, Cambrian Tyres and Continental, Ison Distribution and Extra UK not only for their support for this research, but for their generous contributions to provide material incentives for shops to participate. More than that, their backing shows a commitment to the retailer to better understand their business and what factors are most likely to create a more cohesive working relationship for the future."

Over the coming weeks Cycling Industry News' homepage will detail the incentives on offer, which come as a bonus attached to completion of the survey. Furthermore, the results are delivered in full to participating IBDs and workshops in digital format in January when the survey concludes.

The estimated completion time runs under 15 minutes, with questions largely centred around multiple choice check boxes.

Sutton concludes: "Last year over 240 independent bike stores and workshops kindly gave their precious time, despite the depth of our retail study. This year the research is again capped at 45 questions, though manages to squeeze in detail that will provide further tools to refine both businesses and relationships, as well as provide a foundation on which our editorial team can write trusted content."

Once more, UK-based independent bike shop and workshop businesses may contribute here.

Complete the survey now

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