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20 Dec 2023

The ActSmart office will be open as usual (9am-5pm) for the majority of the Christmas period, with some exceptions.

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

18 Dec 2023

Dress shop Pocket Watch & Petticoats in Trinity Street has been crowned the winner in Cambridge BID’s Christmas window competition.

18 Dec 2023

In the age of online shopping, the pursuit of the best deals during the festive season is increasingly common. However, as consumers flock to virtual marketplaces, cybercriminals are seizing the...

18 Dec 2023

Fresh evidence about the increasing problem of thefts from shops has been revealed amid a warning that organised shoplifting is now among the most common type of crimes against small firms.

18 Dec 2023

One of the North West’s oldest record shops has reopened after 14 months, creating a small museum to pay tribute to its long-standing musical connections with the city.

6 Dec 2023

Bristol and Cirencester-based bespoke fine jewellery retailer Titcombe Bespoke Jewellery, a member of the National Association of Jewellers, has received one of its most unusual commissions...

6 Dec 2023

Reynolds’ Butchers in Parbold, near Wigan, have set up a scheme called Mary’s Mince to help people living in the village.

5 Dec 2023

Research commissioned by American Express Shop Small reveals the top 10 high streets for independent shops in the UK, shining a light on the nation’s small businesses that play...

5 Dec 2023

A new campaign is calling on police & crime commissioners to tackle crime on a local level, as theft against convenience retailers reaches record highs.

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Cardmitment campaign launched to remind people of the power of sending greetings cards

Posted on in Business News , Creative News

Cardmitment campaign launched to remind people of the power of sending greetings cards

Cardmitment campaign 2023The #Cardmitment campaign has already received quite a bit of media coverage across the country and the GCA is encouraging all greetings card retailers to take advantage of this campaign by using the #Cardmitment POS toolkit – available to download from this link: https://www.gca.cards/cardmitment-toolkit/.

The GCA says:

“Sending and receiving handwritten cards generates positive feelings and wellbeing, creating an emotional response. The fact that someone has spent the time to make or choose a card, write it, and send it makes the person receiving it feel far more special and cared for than receiving instant texts, emails or other social media messages. Receiving a card, with a loved one’s handwriting is a wonderful feeling. Finding a design and message that is just right for your friend or family member creates a lovely feeling of connection when you send the card.”

The #Cardmitment campaign is about reminding people about the simple pleasure of connecting with loved ones through cards.

The key messages of the campaign include:

Cards matter. Sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike.

That simple act nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.

And in support of all those brilliant benefits, that’s why we need positive commitments to sending cards – from consumers, from stakeholders such as MPs and politicians.

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