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23 Oct 2023

Cardmitment campaign launched to remind people of the power of sending greetings cards

23 Oct 2023

The International Longevity Centre has released new guides to show the steps retailers need to take to make their shops more accessible for the elderly.

23 Oct 2023

Family-run Bristol sandwich shop Sandwich Sandwich has been named best in the UK at the UberEats awards.

23 Oct 2023

Convenience stores are set to be part of a testing programme for the UK’s first digital proof of age card.

23 Oct 2023

“Game-changing” facial recognition technology is targeting prolific retail criminals, including shoplifters.

9 May 2023

A mixed picture is emerging about the effect of the Coronation weekend across the UK's retail sector.

9 May 2023

Nominations have opened for the 2023 British Business Awards.

9 May 2023

The European retail sector has enjoyed its best month for international spending on Tax Free goods since the end of the pandemic after sales surged by 40% month on month in March 2023, taking...

31 Mar 2023

Checkout Bira's FREE opening times and social media toolkit downloads for Easter!

4 Jan 2023

BBC analysis has shown that beauty salons and tattoo parlours have prospered on high streets while the number of banks and department stores has fallen. Places to eat and drink have also...

Cardmitment campaign launched to remind people of the power of sending greetings cards

Posted on in Business News , Creative News

Cardmitment campaign launched to remind people of the power of sending greetings cards

Cardmitment campaign 2023The #Cardmitment campaign has already received quite a bit of media coverage across the country and the GCA is encouraging all greetings card retailers to take advantage of this campaign by using the #Cardmitment POS toolkit – available to download from this link: https://www.gca.cards/cardmitment-toolkit/.

The GCA says:

“Sending and receiving handwritten cards generates positive feelings and wellbeing, creating an emotional response. The fact that someone has spent the time to make or choose a card, write it, and send it makes the person receiving it feel far more special and cared for than receiving instant texts, emails or other social media messages. Receiving a card, with a loved one’s handwriting is a wonderful feeling. Finding a design and message that is just right for your friend or family member creates a lovely feeling of connection when you send the card.”

The #Cardmitment campaign is about reminding people about the simple pleasure of connecting with loved ones through cards.

The key messages of the campaign include:

Cards matter. Sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike.

That simple act nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.

And in support of all those brilliant benefits, that’s why we need positive commitments to sending cards – from consumers, from stakeholders such as MPs and politicians.

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