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Giant Europe to step up e-bike production

Posted on in Brands & Products News , Cycles News

As reported in Bike Europe, Giant's Lelystad, the Netherlands facility is to become fully focused on e-bike production.

Giant logoGiant opened their facility in Lelystad, the Netherlands around 20 years ago and today has a considerable production capacity of close to 200,000 units. Giant has been producing premium Giant and Liv branded bikes here as well as OEM, private label production.

Recently Giant Europe General Manager Willem Buitenhuis confirmed to Bike Europe that the Lelystad facility is to step up e-bike production substantially to cater for the growing demand in Europe. In fact it is to become fully focused on e-bike production and is to supply all Giant subsidiaries and distributors in Europe.

Giant is not the only one adopting this policy. In anticipation on dumping measures many more companies are now looking for production in Europe triggering questions on the availability of drive systems and batteries.

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