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9 Dec 2021

Take a look at the best social media posts Maybe* have rounded up through December and see what you can learn and implement for your own business.

7 Dec 2021

The ActSmart office will be open as usual (9am-5:15pm) for the majority of the Christmas period, with some exceptions.

7 Dec 2021

Apply now if you are interested in becoming a licenced Cytech training provider in Scotland, Northern Ireland or Ireland.

25 Nov 2021

The world of social media moves at such a pace, that it can be hard to keep up. So Maybe* have done the hard work for you, and have pulled together some recent social commerce news, tips and...

25 Nov 2021

An antidote to the fast-purchase culture of Black Friday, Just a Card – Indie Week is your chance to shine, your opportunity to celebrate and share your work, stories and communities,...

24 Nov 2021

During the Maybe* monthly masterclass you'll discover each month which bike shops have had the most social media engagement and why - catch up on last week's now.
The masterclass...

24 Nov 2021

The All Party Parliamentary Group for Cycling & Walking (APPGCW) have an upcoming meeting taking place virtually on Monday the 29th November at 16:30 with three fantastic...

23 Nov 2021

Improperly regulatedBuy Now Pay Later services aren't just growing in popularity among consumers, they're also proving to be a hit with criminals.

22 Nov 2021

All retailers are encouraged to download the print and social media ShopKind campaign materials and use them in stores.

22 Nov 2021

The deadline for completing all repairs as part of the Fix Your Bike scheme has now passed but it's not too late to ask for an extension.

The best social media posts for December from across the UK

Posted on in Business News , Cycles News

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week Maybe* dig through all the data to find the best social media posts. They find this by either using our super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, they just shout out brands that they've come across who are doing things a little differently.

Take a look at the best social media posts Maybe* have rounded up through December and see what you can learn and implement for your own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.


As December started, so did the annual rush of brands launching social media advent calendar reveals and contests. Fatface, Boots and Holland and Barrett are all offering customers the chance to win prizes on a daily basis. But Joules are leading in the engagement stakes.

With daily content that offers customers a chance to win festive favourites and therefore racking up engagement, it will be difficult for businesses to cut through in the #christmas conversation online organically so you must offer something regular and compelling.

Joules post a video to Instagram each day announcing the day's prize supported by clear and concise entry requirements. It's a simple and replicable approach that offers customers many chances to win, while the daily mechanic means customers will come back for more.

How can you replicate this technique?

If you are running a competition consider offering multiple or small prizes to begin with, and then work up to a big jackpot of goodies. Keep instructions clear, and make sure that followers know there will be another chance to win the next day to keep them coming back for more.



Aldi's caterpillar character, Cuthbert, has had a busy year. After being put on trial by M&S in his cake incarnation earlier this year, he narrowly escaped jail time and is back in time for Christmas. This time Cuthbert's come over all cuddly and has a starring role in Aldi's Christmas TV campaign.

Aldi's campaign has got people talking in a similar way to John Lewis. But it's playful and accessible edge which does not take itself too seriously has landed social media humour at its best, and captured people's imaginations.

John Lewis may be seen as the Christmas campaign frontrunners, but Aldi and indeed Cuthbert put the supermarket as a contender to watch this year and beyond.

How can you replicate this technique?

You might not have an iconic or recognisable character of your own, but there's no reason you can't replicate this technique. Could you play your own version of Elf on the Shelf in store and record daily social media content? Do you have a specific Christmas product you could introduce every day. Just have fun with it.


There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?


Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

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