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7 Dec 2022

During a tough economic climate with significant challenges for retailers, the Daily Telegraph has named 15 high streets around the country that it says, “retain a healthy selection of...

6 Dec 2022

Surveys by Oxfam and British Heart Foundation suggest that shoppers are not only looking to reduce spending this Christmas but to choose more second-hand and meaningful gifts.

6 Dec 2022

The BBC has published comprehensive analysis of Ordnance Survey data that reveals the full extent of changes to Britain's High Streets after two years of Covid lockdowns and trading...

30 Nov 2022

Cycling UK has published its annual 100 Women in Cycling 2022 list celebrating inspirational women in cycling.

30 Nov 2022

Cycling in London has increased by 40% since the start of the pandemic, including a near-doubling of journeys by bike at the weekend, according to the newly published annual Travel in London...

29 Nov 2022

The Business Secretary, Grant Shapps, has announced that businesses are to be given a further two years to apply new product safety marking.

29 Nov 2022

A new survey of 2,000 British cyclists, which is part of a wider European report, claims that only just over a quarter of people in the UK think their local cycling infrastructure has improved...

28 Nov 2022

VOLT announces its new insurance collaboration with LAKA, three-time winners of the Best Cycle Insurance Provider category at the Insurance Choice Awards and pioneers of the ‘collective...

24 Nov 2022

According to a new survey, Cambridge is the best in the country for independent shopping to support small businesses. The study found that many of the city's small businesses turned out to be...

22 Nov 2022

Groups of independent retailers in York are to receive a £25,000 funding boost to help with promotion during the Christmas trading period and to attract more customers in 2023.

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IRC backs ‘Colour Friday’ alternative to Black Friday sales

Posted on in Business News , Cycles News

The IRC has joined bira and other retail trade associations in backing the ‘Colour Friday’ alternative to this week’s Back Friday sales.

The ‘Colour Friday’ initiative was first orchestrated by the UK Ambassador for Creative Small Businesses, Holly Tucker MBE, as a way of encouraging people to choose shopping at small independent businesses over impulse buying from big online retail giants in the annual ‘Black Friday’ sales. At the time of writing, nearly 2,800 small businesses and consumers have listed their support.

Colour Friday

It goes without saying that the pressure to participate in Black Friday affects independent retailers across the UK. The expectation to offer Black Friday discounts are high, but the incentives can be low with the current rises in inflation and energy prices.

On her website, Holly mentions that:

·       In a recent poll, half of UK small business owners said they’re genuinely concerned that this will be their last Christmas trading.

·       Carbon emissions generated from Black Friday online sales alone are equivalent to 215 flights from London to Sydney?

·       89% of shoppers reported finding Black Friday highly stressful?

·       A quarter of Brits surveyed said they regretted their Christmas Black Friday buys.

bira recently conducted a survey asking its members to share their thoughts on Black Friday, and whether they knew of any alternatives. A resounding majority told them no, so, like bira, the IRC wanted to bring attention to a different initiative you can take part in.

You can find out more here.

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