IRC backs ‘Colour Friday’ alternative to Black Friday sales
Posted on in Business News , Cycles News
The IRC has joined bira and other retail trade associations in backing the ‘Colour Friday’ alternative to this week’s Back Friday sales.
The ‘Colour Friday’ initiative was first orchestrated by the UK Ambassador for Creative Small Businesses, Holly Tucker MBE, as a way of encouraging people to choose shopping at small independent businesses over impulse buying from big online retail giants in the annual ‘Black Friday’ sales. At the time of writing, nearly 2,800 small businesses and consumers have listed their support.
It goes without saying that the pressure to participate in Black Friday affects independent retailers across the UK. The expectation to offer Black Friday discounts are high, but the incentives can be low with the current rises in inflation and energy prices.
On her website, Holly mentions that:
· In a recent poll, half of UK small business owners said they’re genuinely concerned that this will be their last Christmas trading.
· Carbon emissions generated from Black Friday online sales alone are equivalent to 215 flights from London to Sydney?
· 89% of shoppers reported finding Black Friday highly stressful?
· A quarter of Brits surveyed said they regretted their Christmas Black Friday buys.
bira recently conducted a survey asking its members to share their thoughts on Black Friday, and whether they knew of any alternatives. A resounding majority told them no, so, like bira, the IRC wanted to bring attention to a different initiative you can take part in.
You can find out more here.