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17 Sep 2021

All ACT members are invited to join in on the APPGCW inquiry report launch. Please contact the ACT if you would like to join in and we...

16 Sep 2021

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week Maybe* dig through all the data to...

15 Sep 2021

Read which lucky bike shops and customers were chosen to receive Local Bike Shop Day prizes

14 Sep 2021

Green Streetis a guide to helping smaller retailers & hospitality businesses work together to slash their carbon footprint and become more sustainable as quickly as possible.

14 Sep 2021

From 1st April 2022, employer NICs will increase by 1.25 percentage points. Employee NICs will also increase by 1.25 percentage points, including for workers above state pension age

13 Sep 2021

Local Bike Shop Day 2021, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations and bike shops

9 Sep 2021

Join tax compliance company Avalara for a webinar as they cover IOSS & selling into the EU, on Thursday 30th September at 11am.

8 Sep 2021

The Scottish Government has published its shared policy programme following the announcement of the Scottish National Party's power sharing partnership with the Scottish Green Party.

6 Sep 2021

Gary Spengler, the previous owner of Butterworth Spengler, will be riding between 4th to 12th September to complete over 970 miles for a worthy cause

6 Sep 2021

The Wellbeing Guide provides retailers with practical advice on how to support wellbeing for themselves and their colleagues.

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ACT is key partner in #BikeIsBest campaign to promote cycling development

Posted on in Business News , Cycles News

The ACT are proud to once again be supporting the #BikeIsBest campaign, although this time round bringing more to the table as a key partner.

The Bike is Best campaign was initially started back in May 2020, with the aim to unite leading cycling brands, retailers and organisations in joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling.

The campaign's hero film amassed over 3.1 million views on YouTube, with an advertising campaign securing over 18 million impressions and 32 million impacts across TV and billboards.

The award-winning successful industry-backed #BikeIsBest campaign is now back for 2021.

Fusion Media, who coordinated the #BikeIsBest campaign, have now formed the Cycling Marketing Board, a marketing communications agency specializing in cycling, and is paid for by bicycle brands, retailers and organizations to "entice new consumers to cycling, and diversify cycling's image with governments and in the media."

The move to form the Cycling Marketing Board comes after Bike is Best's research showed the huge potential in engaging new audiences, many introduced to cycling through the COVID-19 pandemic. Data showed that new cyclists were 59% male and 41% female, with women having been twice as likely to get on a bike during the pandemic. New cyclists were twice as likely to be from a BAME group. Furthermore, 29% of new cyclists expect to buy an e-bike in the future.

#BikeIsBest_BillBoard Live_2As the UK's largest cycle trade organisation the ACT have volunteered to support the campaign as much as possible. The membership organisation represents the interests of over 4,000 businesses involved in the cycle industry through promotion, business support and skills development. This provides a unique role in informing the trade of key movements that can benefit the industry as a whole.

The ACT's primary partnership role in the campaign will be to ensure that we not only see the UK public benefit from all of the campaign's hard work, but that these advantages are in-turn passed along to the IBD.

The campaign has already welcomed further support from even more industry partners, as well as third parties who are supporting the aims through promotion and advertising space. The ACT believes that this year's coordination and marketing efforts mean that the campaign will be more impactful than ever.

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