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1 May 2024

Small shops have been more "agile" at fighting COVID sale slumps than chain stores, according to a new report.

29 Apr 2024

A Peterborough store stocking products solely from local entrepreneurs said it is bucking the High Street trend and looking to expand due to its success.

29 Apr 2024

BIRA is giving independent businesses across the UK a powerful new resource with the launch of its “High Street Matters” podcast.

29 Apr 2024

The Guardian has reported independent shopkeepers saying prices they pay at Tesco’s cash-and-carry arm Booker are often higher than in Tesco’s stores.

18 Apr 2024

Independent record stores around the country are preparing to celebrate all things vinyl for this year’s Record Store Day on Saturday April 20th. 

18 Apr 2024

BIRA, the British Independent Retailers Association, has announced its partnership with this year’s SME National Business Awards., joining the 2024 awards as a leading sponsor, backing...

18 Apr 2024

A Midlands fish and chip shop is celebrating 40 years in business and offering half-price chips to mark the milestone.

18 Apr 2024

Assaulting a shop worker is to be made a separate criminal offence in England and Wales as part of a government response to a wave of retail crime. 

18 Apr 2024

Eleven new businesses that have opened in the last year in the historic arcades of Cardiff city centre’s Morgan Quarter, made up of the Morgan and Royal arcades, have helped the arcades...

15 Apr 2024

The Rediscovery Centre, the National Centre for the Circular Economy in Ireland, today announced its partnership with Cytech, the internationally recognised training and accreditation scheme for...

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#BikeIsBest to enter next stage of campaign

Posted on in Business News , Cycles News

The #BikeIsBest campaign was first launched on the 11th June when the ACT and 50 other industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s".

The campaign has so far had great success in engaging potential cyclists digitally as well as through placing billboards in key cities. The #BikeIsBest video has so far had 8.5 million unique viewers across all channels.

The #BikeIsBest campaign will now be moving forward to the next phase, which involves helping local authorities to feel confident in implementing new cycling measures and making it clear on the national narrative that there is a large unmet demand for cycling and that the time for change is now.

With this in mind, #BikeIsBest are now working with Dr Ian Walker and YouGov on commissioned research which would quantify the number of "Interested but concerned" potential cyclists there are in the UK. Based on research in Portland, Oregon, the figure is approximately 60% of the population.

There is a building narrative that infrastructure won't be used and most have returned to their usual travel patterns. Local authorities that have put in bike lanes are under pressure to revert to the status quo; #BikeIsBest aim to give them statistical confidence and build a new narrative that it is our civic duty to build cycling infrastructure and meet this demand.

Research will be undertaken to try and calculate how this demand would positively affect NHS/public health, congestion and economic recovery to really hit home the message that Bike Is Best. This narrative can then be used through PR to place time pressure on authorities to roll out temporary measures as quickly as possible.

This research will be backed up by a form of shareable petition/pledge mechanism that will help to maximise the organic reach potential on social (while capturing data of interested/new cyclists).

The next phase of the #BikeIsBest campaign will likely launch next week, the ACT will update our members as and when it launches.

 

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