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17 Feb 2020

Why you should take part in Ride to Work Week 2020

17 Feb 2020

Register for your free trade entry to London Bike Show now

14 Feb 2020

The IRC are delighted to announce a rebranding of the Best Small Shops competition to celebrate the fast-paced level of growth and to further amplify the competition

6 Feb 2020

Email the ACT by 11am on Friday 7th February to attend the APPGCW Cycling & Walking showcase taking place on the 11th February in Parliament.

6 Feb 2020

How big brands are turning the traditional retail model it on its head.

5 Feb 2020

Cytech is also making a return to the show, staffed by the experts who train the world's professionals to offer support and advice about everything technical.

4 Feb 2020

The Director at Stitchlinkshas put out a request to all who enjoy knitting or crocheting to take part in a study to explore the psychological effects of knitting and crocheting.

31 Jan 2020

Tonight the UK will leave the EU at 11pm GMT, ending a 46-year relationship, but what will this mean for independent retailers?

30 Jan 2020

The Indie Retail eCommerce calendar for the month ahead to plan your sales & marketing strategies

29 Jan 2020

On Friday 31st January Indie Retail will be launching a monthly newsletter to be sent out to subscribing independent shops.

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V12 and Ride it away sponsor the Cycle Show main stage!

Posted on in Business News , Cycles News

ACT partner V12 Retail Finance are excited to be sponsoring the main stage at the Cycle Show!

Retail finance is a powerful sales tool for your business, which allows your customers to spread the cost to get the products, clothes and accessories they want without breaking the bank.

V12 Retail Finance is owned by Secure Trust Bank PLC, providing finance to customers of retailers for over 20 years through their industry leading online paperless processing system.

All Ride it away shops are members of the ACT who represent the interests of over 4000 cycle retailers and their supply partners throughout the UK.


Visit the V12 Conference Stage

While enjoying the show, stop by the V12 Conference Stage, where the team will also be on hand to answer any questions about the finance offering, and show you a demo of what they do.

Ride it away are one of the fastest growing names in retail finance, offering a range of simple and straightforward finance options. Ride it away work with over 1,000 cycle retailers, from national high street names to independent stores, constantly building on expertise and intelligent technology to offer finance that suits the needs of retailers and deliver a great customer experience.

Partner with Ride it away and V12 for your finance offering and the friendly team will work with you to make sure you maximise the benefits to your business.

There are lots more great reasons to offer finance with Ride it away:

• Flexible finance products - tailored to suit your needs
• Online, mobile, in store and mail order processes
• Easy integration with your systems
• Real time reporting to monitor your sales
• Dedicated support and training videos

Coming for the Cycle Show trade day? Don't miss the brand new for 2019 business conference!


The Cycle Show Business Conference

Morning session: Optimising store effectiveness

10.15-10.45: Store location - choosing the right store, rents, lease conditions
Adam Lazenbury, partner at global retail agency Cushman & Wakefield, provides detailed analysis of how to select a store location, powerful retail adjacencies, catchment data; plus what to look out for in terms of rent, lease conditions and providing a strong covenant and how to expand beyond your first store.

10.45-11.15: Branding: Stand out in a crowded marketplace
Great brands know how to connect with their customers emotionally and how to talk their language. Mike Roberts, chief creative officer of international design and brand agency Green Room, considers what lessons you can learn from those who do it best.

11.15-11.45: Firing on all channels: Leveraging opportunities across your business
In an omni-channel world, what can the cycle industry learn from how other independent businesses are using all the channels available to them to maximise impact and sales? Fresh from collaboration with Amazon on the roll-out of Clicks and Mortar pop-up shops across the UK, Emma Jones, founder of Enterprise Nation, looks at strategies for success.

11.45-12.15: Making the store the star
Halfords group head of store format Simon Bentley looks at the role of merchandising within stores, how to capitalise on in-store retail opportunities and the best ways to capture, keep and engage with shoppers.

12.15-12.45: Retail effectiveness through experiences
Today it's no longer enough to have a good looking store or competitive price point. Engaging brands need new ways to drive footfall, omni-channel sales and loyalty with memorable experiences worth sharing. Michelle Bower, associate director of international creative agency Dalziel & Pow, will explain how to decode what makes an effective experience in today's competitive retail landscape.

12:45 - 14:15:
Lunch Break

Afternoon session: Staff and customers - How to get them and keep them


14.15-14.45: Marketing: Reaching out to an army of women customers
The interest in women in competitive sport peaked yet again this summer with the Women's World Cup and yet the sense remains that the female consumer is still under-represented. Nielsen Sports global lead & head of brands (UK), Lynsey Douglas looks at how you can ensure your business and retail approach is aligned to appeal to women.

14.45-15.15: Leadership: Creating the right management team for growth
One of the toughest moves is taking an owner-run single store business and expanding, ensuring you have the right team and skills in place for growth and for modern retailing. Virtue People director Andy Marsh, formerly with Missguided and Bench, talks building the right leadership team.

15.15-15.45: Customers as advocates: How disruption delivers results
Many sports and fitness markets seem impossibly crowded and competitive and yet a number of disruptors have been able to capture market share by turning customers into communities and their strongest sales advocates. Michael Dean, head of franchise sales for the UK & Ireland, F45 Training, explains how the Australian fitness training phenomenon has taken the UK by storm.


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