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1 May 2024

Small shops have been more "agile" at fighting COVID sale slumps than chain stores, according to a new report.

29 Apr 2024

A Peterborough store stocking products solely from local entrepreneurs said it is bucking the High Street trend and looking to expand due to its success.

29 Apr 2024

BIRA is giving independent businesses across the UK a powerful new resource with the launch of its “High Street Matters” podcast.

29 Apr 2024

The Guardian has reported independent shopkeepers saying prices they pay at Tesco’s cash-and-carry arm Booker are often higher than in Tesco’s stores.

18 Apr 2024

Independent record stores around the country are preparing to celebrate all things vinyl for this year’s Record Store Day on Saturday April 20th. 

18 Apr 2024

BIRA, the British Independent Retailers Association, has announced its partnership with this year’s SME National Business Awards., joining the 2024 awards as a leading sponsor, backing...

18 Apr 2024

A Midlands fish and chip shop is celebrating 40 years in business and offering half-price chips to mark the milestone.

18 Apr 2024

Assaulting a shop worker is to be made a separate criminal offence in England and Wales as part of a government response to a wave of retail crime. 

18 Apr 2024

Eleven new businesses that have opened in the last year in the historic arcades of Cardiff city centre’s Morgan Quarter, made up of the Morgan and Royal arcades, have helped the arcades...

15 Apr 2024

The Rediscovery Centre, the National Centre for the Circular Economy in Ireland, today announced its partnership with Cytech, the internationally recognised training and accreditation scheme for...

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Results of Social Media Survey

Posted on in Business News , Cycles News

FacebookSocial media has become a massive part of business marketing to improve brand loyalty, engage with consumers and build stronger consumer relationships.

Social media has become the tool to set a business apart from its competition by highlighting its niche.

According to market research, Facebook remains the dominant social media platform. So we asked the industry ‘what does social media do for your business?'

Many businesses use a variety of social media platforms, with Facebook, Instagram and Twitter being the three most popular platforms. However, Facebook is still the most widespread social media platform with 60% of businesses using Facebook, 30% of businesses using Instagram and only 10% of businesses using Twitter.

The social media platform that gains the most traction is Facebook (70%).

The most popular types of posts that gain the most engagement on social media platforms are posts about new bicycles, events posts, workshop tips and videos.

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