Consumer Promotion

If you are a consumer-facing business in the Creative, Cycles or Outdoor Pursuits market you can benefit from free promotion to thousands of consumers every month via The Experts Community.

The Experts specialist retail community brings together a growing number of consumer websites to help users find invaluable information and advice about a variety of sports and leisure activities and the specialist businesses that enable participation.

By combining these specialist sectors under one community it generates additional consumer traffic and any future additions to The Experts community will extend the reach of businesses even further.

ActSmart has built the web platforms and links to facilitate your free promotion within The Experts community but the detail of your business's promotion is down to you. The more you insert about your business the more likely you are to benefit from consumer searches. 

The Experts community does not incorporate any paid for advertising and lists all relevant businesses and organisations for free.

To be an expert you need to be a specialist business that will equip consumers with everything they need; products, services and of course expertise. 

It's all about choice, giving consumers the chance to find a shop uniquely tailored to their needs. It's a chance for businesses to show the public the broad range of products and services you have to offer to enhance the public's health, fitness and enjoyment of their leisure time. 

All consumer facing businesses are entitled to a FREE Experts listing. Please refer to the 'How do I add or edit a listing?' section for full details.

All consumer facing businesses are entitled to a FREE listing on The Experts.

There are also three other specialist websites that make up the Experts community, all of which encompass free promotional listings for businesses within the relevant sector. 

• The Cycling Experts
• The Creative Experts
• The Outdoor Experts

You can read more detailed information about these specialist websites in the sections below.

1. Visit The Experts business search to check you are listed.

2. If you specialise in the cycles, creative or outdoor pursuits sectors check you are listed in the relevant websites below as well. You can add much more detail about your business to these specialist websites e.g. what brands you stock or your opening hours and much more.

The Cycling Experts  | The Creative Experts | The Outdoor Experts

3. If you are already listed and need to edit your business details, login to My ActSmart and look for the 'My Promo Listings' box. If you have forgotten your login details please contact us. 

4. If your business is not currently listed but you want it to be click here and complete the form. Your listing will be live within 15 minutes and you'll also benefit from a FREE My ActSmart account.

5. Once your listing is live, check it over to ensure all of your details are correct. You can edit your listing at any time at My ActSmart. 

If you know of a business that should be listed or if you are a business owner and want to find out more please contact us.  

Experts listings are free to all relevant consumer facing businesses. 

Business name
Address
Phone number
Company logo
Website link
Map and directions to your business
Personalised description of your business
Accreditation (e.g. Cytech, trade association membership)
Value added services e.g. bike hire, product demonstrations, retail finance
What brands you stock
Opening hours
Pictures of your staff
If you have any Experts jobs being advertised

Directory listings will be listed according to your subscription i.e. gold subscribers will be given preferential listings at the top of the directory, then silver and My ActSmart listings respectively.

In order to give consumers accurate search results, geographic searches will not display businesses according to subscription, but according to distance from the chosen area. 

If you are looking for an employee in any of these markets The Experts also includes a jobs board.

Job vacancy advertisements are free to ActSmart Silver subscribers and above. To find out more click here.

Arts, Crafts and Experts

The Creative Experts is part of the fast growing The Experts community, where consumers can find invaluable information about how to best spend their leisure time and the businesses which can help them to do so.

The Creative Experts wants to embrace all creative activities, which incorporate eye to hand co-ordination and all businesses, organisations and groups who seek to deliver and develop these activities with the UK general public.

The site aims to raise the profile of independent creative retailers by highlighting the services, products and technical know-how of each store in order to give consumers the ability to search for the right store for them.

Consumer Promotion for your store

Our Find a Business search allows consumers to find the public facing businesses and organisations involved in the creative world and what they have to offer.

Using the site's innovative map based interface, consumers will be able to quickly access a database of service providers, activity centres, clubs, retail outlets and much more. The map will also direct them to a wealth of user-generated content describing people's favourite locations, videos, photos and other useful information.

The Creative sector encompasses many different facets, a few examples are listed below: 

• Art
• Baking
• Fine Art
• General Craft
• Jewellery & Beading
• Knitting & Crochet
• Needlecraft
• Paper Crafts
• Pottery
• Woodwork 

What next?

Please refer to the 'How do I add or edit a listing?' section. 

The Cycling Experts is a website owned by the ACT, designed to promote independent retailers and their partners to the UK public. 

The Cycling Experts are a nationwide network of businesses that deliver a variety of products, services and skills to cyclists. The Cycling Experts website was designed to encapsulate everything that makes these businesses the place to shop. It raises the profile of all specialist cycle retailers - highlighting the services, products, technical skills and passion for cycling available at every shop.

Who are The Cycling Experts?

Independent retailers are at the heart of the UK Cycling Community. Unlike national chains, The Cycling Experts retailers are owner run and managed, with a real passion for cycling running throughout their businesses, delivering true consumer choice, service and knowledge.

The Cycling Experts have a critical part to play in the growth of cycling and this platform is here to assist in getting more people on bikes via quality products and service.

To maximise the consumer experience the Business Search on The Cycling Experts includes all consumer-facing cycle businesses including membership clubs, training organisations, activity centres and many more. 

Consumer promotion for your store

Promoting what's special about the services and products you offer to a national audience will increase consumer awareness, footfall and ultimately sales. 

Consumer visitation to The Cycling Experts website is at record levels and growing exponentially, with Jobs and the Business Search being the major attractions.

The business search allows any public facing cycle organistion to be original and memorable so they stand out to potential customers. It is the most comprehensive bike business listing in the UK and is accessible by thousands of web visitors a month.

All cycle retailers can create their own unique promotional listing including:

• What's special about your shop
• Accessory, bike and clothing brands stocked
• ACT membership
• Cytech accreditation
• Other value-added services e.g. Ride it away cycle finance, cycle hire etc.
• Shop photo, logo
• Employee pictures
• Website links
• Opening times

If you have a website, the listings can help drive more visitations; if you don't then this is a great way to get online without incurring any costs.

Where else will my business be promoted?

The business search feeds an increasing number of other popular sites enhancing not only visitation but also opening up your business to different types of consumer.   

The following websites utilise or link directly to The Cycling Experts business listings:

• British Cycling - the National Governing Body for cycling in the UK
• Cycling UK - the national cycling charity, which inspires and helps people to cycle and keep cycling
• Why Cycle - a popular website for new and returning cyclists with a plain speaking, informative approach
• cycle.travel - city guides, community tools and a great route planner, put together with the aim of getting more people cycling more often

What next?

Please refer to the 'How do I add or edit a listing?' section. 

The great outdoors, indoors

The Outdoor Experts is part of the fast growing The Experts community, where consumers can find invaluable information about how to best spend their leisure time and the businesses which can help them to do so.

The Outdoor Experts wants to embrace all businesses, organisations and groups who seek to deliver and develop all outdoor activities, which incorporates walking, climbing, camping, fishing, shooting and snowsports to name just a few.

The site aims to raise the profile of independent retailers in the outdoor activity market by highlighting the services, products and technical skills offered by all subscribers.

Consumer Promotion for your store

The Find a Business search allows consumers to find the public facing businesses and organisations involved in the outdoors world and what they have to offer.

Using the site's innovative map based interface, consumers will be able to quickly access a database of service providers, activity centres, clubs, retail outlets and much more. The map will also direct them to a wealth of user-generated content describing people's favourite locations, routes, videos, photos and other useful information.

What next?

Please refer to the 'How do I add or edit a listing?' section.