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10 Oct 2023

British Independent Retail Association (Bira) acknowledges the Government's investment in towns across the UK.
 

9 Oct 2023

Policing minister Chris Philp has encouraged shop workers to make ‘citizen’s arrests’ on shoplifters, a message branded as ‘dangerous and irresponsible’  by...

9 Oct 2023

A group of independent traders in Budleigh Salterton have started a campaign to attract more shoppers.

9 Oct 2023

New research from Square and Clearpay indicates consumer confidence is rising, with 72% of consumers planning to spend more or the same this coming holiday season compared to last year,...

9 Oct 2023

Miriam Margolyes, Richard Armitage and Tomi Oyemakinde will be among the authors headlining events at this year’s Bookshop Day taking place this Saturday 14th October.

4 Oct 2023

Shop owners have called on the Home Secretary to specifically outlaw attacks on retail workers.

4 Oct 2023

From the start of October, bans and restrictions on single-use plastic cutlery, polystyrene cups and food containers, single-use balloon sticks and certain types of polystyrene cups and...

27 Sep 2023

A recent survey of retailers across the UK has shown that cash remains a crucial payment method for independent shops.

27 Sep 2023

Almost 2,000 more British independent shops were left empty in the first half of this year, as small businesses struggled to cope with rising inflation and the cost-of-living crisis.

27 Sep 2023

An independent shop owner in Liverpool has said that independent shops in the city centre have taken to creating their own security WhatsApp group, warning each other of shoplifters in the...

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Half of young European consumers find it acceptable to buy fakes.

Posted on in Business News

A new study on the perception of consumers towards intellectual property published by the European Union Intellectual Property Office (EUIPO) has found that although 80% of Europeans believe criminal organisations are behind counterfeit products and that buying counterfeits ruins businesses and jobs, one in three Europeans (31%) still find it acceptable to purchase fake goods when the price for the original is too high, rising to half (50%) in the case of younger consumers aged 15-24.

Fake stamp

83% of respondents believe that it buying fakes supports unethical behaviour and two-thirds see it as a threat to health and safety and to the environment.

13% of Europeans reported having bought counterfeits intentionally in the last 12 months. This figure goes up to 26% for those aged 15 to 24, twice the EU average, while it drops to 6% in the 55-64 age group and below 5% among those aged 65 and older.

On a country level, the proportion of consumers that have intentionally purchased fakes varies from 24% in Bulgaria to 8% in Finland. Apart from Bulgaria, buying fakes intentionally is above the EU average in Spain (20%), Ireland (19%), Luxembourg (19%), and Romania (18%).

A lower price of original products remains the most mentioned reason (43%) to stop buying fakes. The risk of bad experiences (bad quality products for 27% of people, safety risks for 25%, and punishment for 21%) is also a key driver to stop consumers from buying fakes.

Uncertainty regarding authenticity is also on the rise. Nearly Four in 10 Europeans (39%) have wondered whether they have bought a counterfeit, while half of young people (52%) stated the same.

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