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12 Jun 2019

The Government recently announced the introduction of e-bikes into the Cycle to Work scheme. The addition of e-bike within the Cycle to Work scheme could help more commuters turn to greener...

12 Jun 2019 | 2 comments

The e-bike market is forecasted to grow further across the UK competing with the car for short distances.

12 Jun 2019

The APPCG hope you can join their next meeting on the industrial case for cycling

12 Jun 2019

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12 Jun 2019

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12 Jun 2019

For decades now the majority of the cycles industry has been made up of men. The industry has overlooked other demographics and target audiences that are interested in cycling.

12 Jun 2019

Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

12 Jun 2019

The Association of Convenience Stores (ACS) and the Home Office have been campaigning to raise awareness of violence and abuse towards retailers to encourage action and change.

12 Jun 2019

Social media has become a massive part of business marketing to improve brand loyalty, engage with consumers and build stronger consumer relationships.

5 Jun 2019

Getting more people on bikes and using their local bike shops is a shared goal of Love to Ride and the ACT so we are doing it together.

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E-bikes account for 20% cycles sold in Germany

Posted on in Cycles News

As reported in Bike Europe the newest 2017 data from industry association ‘Zweirad-Industrie-Verband' (ZIV) suggests that e-bikes are continuing to bolster the German cycles market.

In 2017, 720,000 e-bikes were sold in Germany, with total sales increasing by 19 percent, meaning that e-bikes now account for almost 20% of all bike sales.

ZIV expects that share to grow further in the next years; in the medium term to 23 - 25 percent, representing a total sale of close to one million units, whilst long term expectations suggest e-bikes are set to grow to a 35 percent market share, totalling 1,350,000 units.

ZIV states that about 99 percent of e-bike sold in Germany are 25 km/h models. About 1 percent are speed pedelecs; the 45 km/h models which must be type-approved and for which a helmet and insurance obligation applies.

Breaking down the 99 percent of 25 km/h e-bikes further shows that e-City bikes have a 38.5 percent share in total sales; E-Trekking stands at 35.5 percent, e-MTBs at 21.5 percent and e-Cargo bikes at 3 percent. ZIV notes further that ‘Made in Germany' e-bikes continue to be in high demand, exporting 291.000 e-bikes in 2017; up 25 percent compared to the 2016 export total.

In 2017 total cycle sales in Germany stood at 3.85 million units; down 5 percent on the 2016 total, but the total sales amounted to 2.69 billion euro; a 3.2 percent increase on 2016. Including P&A sales ZIV estimates that the total 2017 turnover made in Germany stood at 5.4 billion euro.

The average sales price of a bicycle (including e-bikes) stood at 698 euro; up 8.6 percent on the price in 2016. Siegfried Neuberger, Managing Director of the industry association ZIV stated, "the German bicycle industry was once again able to increase sales last year. The e-bike is the driver of the industry. Here, the positive forecasts for the last year were even exceeded. For the future, too, we are confident that this trend will continue."

In terms of exports, the Netherlands account for the biggest market, buying 24 percent of Germany export volume or 69,600 units in 2017. The second largest market for German e-bikes was France at 16 percent.

ACT's guide to e-bikes

With e-bike sales showing no signs of slowing the ACT has produced an online Guide to e-bikes, with tips on selling and servicing as well as information on regulations and laws surrounding the sale of electric bikes.

 

 

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