London small businesses make up to 86% of their annual revenue during the festive period.
Posted on in Business News
Recent data from VistaPrint, reported by London Loves Business, has revealed that 70% of London small businesses generate up to a substantial 86% of their annual revenue during the holiday season.
The research also reveals a sense of apprehension among London’s small business owners about the future. Despite almost a third (26%) expressing some concern about the future, most London’s small business owners (91%) express satisfaction and happiness with their decision to embark on their entrepreneurial journey, underscoring the passion and dedication that drives these businesses forward.
Sabine Leveiller, VistaPrint’s Marketing VP for Europe, emphasises the power of strategic marketing to bolster small businesses: “I’m often asked by VistaPrint customers if it is possible to market their brand effectively on a shoestring budget. My answer is always a resounding yes: you do not need a huge budget, but it is useful to know how to allocate your spend smartly”.
Leveiller continues, “Understanding your audience is paramount to effective marketing. In an era of information overload, consumers appreciate brands that listen and respond with intention. By focusing marketing efforts on specific channels where your audience is already active, you can foster meaningful interactions and build relationships.”