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23 Jan 2024

An interesting article has appeared in Forbes reflecting many of the issues that Indie Retail & ActSmart members will be experiencing – the challenges and...

22 Jan 2024

Eight in ten small business owners (81%) are planning to develop their companies in 2024, according to new research from Novuna Business Finance. The research shows that over a third (33%) are...

22 Jan 2024

The Times has named 12 of the UK’s best independent bookshops — as chosen by its readers. Readers highlighted places that combined books with a friendly and welcoming atmosphere....

22 Jan 2024

The British Independent Retailers Association is championing the high street again this Valentine's Day for the second consecutive year with its #LoveYourHighStreet campaign.

10 Jan 2024

Nads Store, a family-run shop in Law, Lanarkshire, has been named Community Retailer of the Year at the Scottish Asian and Business Awards ceremony for the second year running.

10 Jan 2024

In the face of the escalating threat of loan fee fraud, the British Independent Retailers Association (Bira) is urging its members to heed the Financial Conduct Authority's (FCA) recent guidance...

9 Jan 2024

Canal boat record store Rubber Ducky Records is back on the water after it sank last April, ruining over 1,000 vinyl records and a stow of music equipment stored on...

9 Jan 2024

While mass-market players continue to dominate the UK retail industry, research by Geek Retreat shows that 15% of Brits have set up their own business in the past ten years, and of these,...

8 Jan 2024

The British Independent Retailers Association has said 2024 is anticipated to be a challenging period for shop keepers as economic challenges are still set to bite.

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

How Independent Retailers Can Stand Out in A Crowded Market

Posted on in Business News

An interesting article has appeared in Forbes reflecting many of the issues that Indie Retail & ActSmart members will be experiencing – the challenges and opportunities that are currently facing independent retailers.

cake shop

The article says that, with the rise of e-commerce giants and global chains, it's more important than ever for small businesses to carve out a distinct brand identity that resonates with their target audience.

The piece argues that the cornerstone of a unique brand identity is understanding what sets your business apart and that this should include some aspect of community-building to encourage business from your local area.

It also sets out how, in today’s digital age, having a strong online presence is non-negotiable, even for brick-and-mortar retailers. However, while online presence is crucial, it argues that it is also important not to neglect the physical store experience, providing immersive and memorable in-store experiences that big chains often cannot replicate.

The third element the article addresses is the importance of delivering outstanding customer service, and leveraging agility as one of the key advantages of being an independent retailer.

You can read the whole Forbes piece here.

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