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15 Jul 2020

Our ‘Meet the Innovators' series will highlight some of the small shops that did something special during this difficult time, starting with Jacobs the Jewellers, who are based in Reading.

13 Jul 2020

Following the recent Government announcement pledging extra investment and funding for businesses hiring an apprentice, Cytech training provider Activate Cycle Academy (formerly ATG Training) will...

9 Jul 2020

With the additional Government funding and Activate Cycle Academy's launch of a brand new apprenticeship standard for bicycle mechanics there has never been a better time to take on an apprentice...

8 Jul 2020

The Competition and Markets Authority is leading a Digital Markets Taskforce to provide advice to the Government on the potential design and implementation of pro-competitive measures for...

8 Jul 2020

Coronavirus is clearly having a huge impact on retail workers but one ofthe impacts that is often overlooked is its effect on the mental wellbeing of those working in our stores.

7 Jul 2020

The Government has now published its response to the Call for Evidence on Violence and Abuse towards shop staff which closed in June 2019.

2 Jul 2020 | 1 comment

Innovative indie retailers who adapt their business to combat the impact of Covid-19 are to be recognised in a special category in Britain's Best Small Shops competition 2020

2 Jul 2020

The Government has published the Business and Planning Bill in the Houseof Commons designed to make provision relating to the promotion of economic recovery and growth.

1 Jul 2020 | 1 comment

Rental e-scooters will become legal on roads in Great Britain from this Saturday, in a bid to ease pressure on public transport amid the coronavirus crisis

1 Jul 2020

To gauge the intentions of the British public, Maybe* has gathered 20,000 answers from regions across the UK to understand if and when they'll return to the shops, and what their concerns are...

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Make the most of Small Business Saturday

Posted on in Cycles News

With Small Business Saturday just over one week away, it's not too late to put some plans in motion to get the most out of it!

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

Indie Retail published a story in August explaining that it is never too early to prepare for Small Business Saturday, with ideas including communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.

However, with over a week to go it's not too late to make the most out of Small Business Saturday! Here are a few ideas that will help to raise awareness of your brand and to drive footfall to your shop.

  1. Shout about it! Write a press release that mentions your plans for the day and send it out to local news and radio stations, you can also put this into a blog post for social media to keep your followers informed.
  2. Freebies! Giving away a small gift on the day can attract customers to your store, for example, a non-alcoholic mulled cider to warm your customers up and allow them to sip and browse.
  3. Utilise social media! In the weeks running up to the day ensure you use relevant hashtags such as #SmallBusinessSaturday to get onto the radar! Social media competitions are also a great way to raise awareness of your brand and collect email addresses for marketing purposes.
  4. Raise awareness! Use the occasion to educate people on the benefits that shopping at indie retailers has on the local economy as opposed to shopping with online giants and larger firms.

Here at Indie Retail UK we champion independent retailers through the Best Small Shops competition, and help raise awareness through campaigns such as #IndieXmasWindows. Keep up to date with Indie Retail by following our Twitter, Facebook and Instagram pages.

 

 

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