Promote your shop to millions of customers for free
Posted on 23 Apr 2012 in Business News
Promoting your business to potential customers gives you the opportunity to increase your sales, gain a competitive advantage and enhance awareness about the range of products and/or services you offer.
Even if you don't want the upkeep or expense of a website, local business pages give you a presence on the web. According to research, 70% of people looking for an offline business will look it up online first. If you want more customers to find your business, then online directories are a simple, low cost solution.
Industry specific directories
Getting your business listed on industry specific directories can help boost targeted traffic. When using industry specific web directories, consumers typically already have decided they have a need for something and are simply looking to find particular business to fulfil that need, based on either location or specific service. For that reason, traffic coming from industry specific directories are often highly-targeted, ready to buy, and easy to convert into actual paying customers.
The Experts promotional listings
If you are in the Creative, Cycles, Outdoor Pursuits or Snowsports market you can benefit from free promotion to thousands of consumers every month via The Experts Community.
The Experts specialist retail community brings together a growing number of consumer sports and leisure websites to help consumers find invaluable information and advice about a variety of sports and leisure activities and the specialist businesses that enable participation.
Basic promotional listings are available to ALL specialist retailers in the UK and Ireland, irrespective of your ActSmart membership level.
Your listing on The Experts will also benefit from traffic directly from British Cycling, Why Cycle, Bike Hub, Sustrans, Bike Week and Bikesoup, which all utilise or link directly to the Experts Business Listings. The combined traffic from all of these sites exceeds 4 million unique visitors a year.
Click here to visit the Experts and check your promotional listing.
Make the most of your profile
The goal for any business is to be as high up on the directory as possible. This means more exposure and therefore more customers to your business. The Experts directory is free for any specialist retailer, however, ActSmart Silver members and above can update their profile as many times as you like, and input key information to your profile, such as brands stocked, opening hours, what's special about your shop, other value-added services e.g. ride it away cycle finance, bikes listed on bikesoup, shop photo or logo, employee pictures and website links. ActSmart Platinum members benefit from preferential listings on The Experts directory.