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Developing a digital strategy to drive sales - learn more at CHSI

Posted on in Creative News

Get the digital skills you need to achieve your full potential as a retail business.

Adam Worley, from The Association of Town Centre Management will be speaking at this Autumn's Craft, Hobby + Stitch seminar stage on Monday 22nd September. You are invited to attend the seminar in order to gain an insight into the national Digital High Street skills programme, which delivers small businesses the digital skills they need to achieve their full potential.

Attend the seminar at 1pm to find out more about creating a digital strategy for your business, including: the benefits of a web presence and selecting the most appropriate digital channels; getting your business online and growing your business through social media.

What is the Digital High Street Skills strategy?

Digital High Street Skills is a brand new, tailor-made suite of training programmes specifically designed for small businesses. The programme will help you develop your knowledge of the internet, social media and understanding the benefits of getting your business online.

http://www.digitalhighstreetskills.co.uk/system/articles/221/medium.jpg?1395332643

From developing a website to using email marketing and social media, the Digital High Street Skills programme will equip you and your business with the confidence, the tools and the digital skills you need to take your business to the next level.

Digital High Street Skills is a National Skills Academy for Retail (NSAR) programme, developed and delivered in partnership with the Association of Town and City Management (ATCM).

Adam Worley has been a Town Centre Manager within Epsom, previously working in a Local Enterprise Partnership (LEP) supporting Town Centre Growth and national strategy in the form of a report developed in partnership with the ATCM.

Adam has been responsible for developing and securing European funding, Strategic Planning, Place Development and Branding, as well as delivering Business Support programmes within localities he has worked.

Having worked within retail for over ten years in both 'bricks and mortar stores' as well as online ventures he is adept at understanding customers decision making, partnership engagement and developing relationships with customers. Adam within his role as Town Centre Manager has been responsible for empowering local groups and creating a business voice within the Council.

CHSI seminar schedule

Whether you are a retailer, wholesaler, distributor or small start up business, we have some great industry specialists lined up to deliver a range of FREE educational seminars, all designed to help your business run smoother. No pre-booking is required, just turn up to take advantage of their expertise and advice

The full seminar schedule can be found below.

Don't forget to stop by the Business Advice Centre, stand E26 for even more advice and guidance for your business.

Sunday

10.30: HOW TO GET YOUR PRODUCTS INTO PRINT

With Julie Bonnar, Editor of Craft Focus magazine

Ever wondered how to get your products featured in the glossy magazines? Learn how to put together a news release that will get your products noticed and used in editorial.

11.45: UNDERSTANDING INTELLECTUAL PROPERTY LAW

With Josh Little, in association with CHA-UK

This seminar will focus on emerging copyright and trademark issues, with particular emphasis on topics that are encountered in the practice of IP law.

13.00: PROMOTING AN ARTS AND CRAFTS RETAIL SITE VIA THE INTERNET AND SOCIAL MEDIA

With Chris Woods from AME Solutions

This seminar will give an overview on how to maximise promotion of an arts and crafts business via Google tools, search engines, email marketing and social media. This will mention venue location marketing tools, like Google Places, as well.

14.15: KNIT FOR HEALTH AND WELLNESS

With Betsan Corkhill from Stitchlinks, in association with ActSmart

Betsan Corkhill will guide you through the science behind the art of knitting and how Therapeutic Knitting is increasingly being used as a tool to improve health and wellbeing for everyone.

15.30: PROMOTING CONTENT (ARTICLES, PHOTOS, VIDEOS, ETC) ONLINE

With Chris Woods from AME Solutions

How to promote arts and crafts knowledge via blogs (short articles), Flickr (photo site) and YouTube (videos), and how to cross promote this content via Internet marketing and social media platforms. In promoting yourself as an industry expert on arts and crafts this helps to build trust with the customer to build long-term customer relationships.

16.45: MARKETING VIA MOBILE DEVICES

With Chris Woods from AME Solutions

With many people now using smartphones, iPhones/Androids and tablet devices, like iPad, it's being predicted this will eventually overtake using desktops and laptops for Internet usage, if not already for some retail businesses. This seminar will cover the basics in how to market an arts and crafts business via these mobile devices.

Monday

10.30: WHY, WHERE, HOW APPROACH TO GETTING MORE BLOG TRAFFIC

With Hilary Pullen from Craft Blog UK

Why should people click your blog links? Where is your niche market online? And how do you get them to keep coming back? Within this talk Hilary will discuss: Setting measurable and meaningful goals for your blog; creating and finding juicy, shareable content and building a strategy (Pinterest and RSS Feed Readers) and turning clicks into conversions (including the hugely important task of building up your mailing list).

11.45: KNIT FOR HEALTH AND WELLNESS

With Betsan Corkhill from Stitchlinks, in association with ActSmart

Betsan Corkhill will guide you through the science behind the art of knitting and how Therapeutic Knitting is increasingly being used as a tool to improve health and wellbeing for everyone.

13.00: DEVELOPING A DIGITAL STRATEGY TO DRIVE FOOTFALL TO YOUR BUSINESS

With Adam Worley, The Association of Town Centre Management, in association with ActSmart

An insight into the national Digital High Street skills programme, which delivers small businesses the digital skills they need to achieve their full potential. Including: the benefits of a web presence and selecting the most appropriate digital channels; getting your business online; growing your business through social media.

14.15: HOW TO GET YOUR PRODUCTS INTO PRINT

With Julie Bonnar, Editor of Craft Focus magazine

Ever wondered how to get your products featured in the glossy magazines? Learn how to put together a news release that will get your products noticed and used in editorial.

15.30: THE IMPORTANCE OF NETWORKING

With Linda Ayers, in association with the CHA-UK

A key activity that is not only fun, but also critical to your personal growth and business development. Building a successful business takes a lot of time and drive, so it's good to have a network of friends and associates to draw energy from and keep you going. By surrounding yourself with people who share a similar drive and ambition, you are more likely to move forward as a group.

 

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