Missed ACT at iceBike*?
Posted on 3 Mar 2014 in Cycles News
If you were too busy checking out all the latest products and developments from Madison, you may have missed your trade association at the show...
Madison's in-house show, iceBike* returned to Milton Keynes for 2014, showcasing a host of exciting new products, brand debuts and special offers. It was also a great opportunity for the cycle trade to meet with your trade association.
The show always promises to be one of the best in the cycle trade calendar. With product launches, the hottest brands, seminars and of course the always exceptional evening entertainment!
This year, Madison didn't disappoint...
Sporting an all-new format, separating bikes from parts and accessories, this year there was a separate Sportline show held on the first floor of the Jurys Inn hotel at ‘The Hub', Milton Keynes' retail, business and restaurant quarter.
With more room to play with inside the main tent, Shimano, Pro, Lazer, Pearl Izumi and Recon Instruments were afforded plenty of space to showcase their goods upstairs.
‘The Hub' played host not only to the latest bike offerings from Saracen, Ridley, Genesis and Ridgeback, but was also the venue for Madison's fabled evening entertainment. Each evening a different restaurant was reserved just for iceBike* visitors, giving Madison customers the opportunity to catch up in an informal setting and talk about both work and play, whilst enjoying free food and drinks.
Residing in the main tent alongside ATG Training, ACT were exhibiting at iceBike* to meet both existing members and new businesses to discuss all we've been up to over the last year and introducing some new developments for the future to help our members even further.
There are over 30 different services available to members, but we are always keen to meet the cycle trade face to face and see if there is anything else we could be doing to help, so if you did miss us at the show and want to discuss your membership, don't hesitate to get in touch.
Some of the key developments ACT were discussing at the show included Cytech training, cycle insurance, online marketing and the continued growth of retail finance. All of the new developments for 2014 will be highlighted in the annual ACT Spring update to be issued to all members of the cycle trade.