Promote your shop with Tour of Britain 2014
Posted on in Cycles News
T
he 2014 Tour of Britain starts on Sunday 7 September in Liverpool and finishes in London a week later on 14 September - is your shop part of the route?
The Tour of Britain is the UK's biggest professional cycle race and the country's largest free-to-spectate sporting event.
This year's event takes place from Sunday 7th to Sunday 14th September, including nine stages over eight days of action packed racing.
From the Grand Depart in Liverpool, via a summit finish on The Tumble in south Wales and first visits to Bristol and Brighton, the Friends Life Tour of Britain will conclude with a spectacular final day in central London, featuring both a time trial and circuit race
Stages.
The first stage will be a 130km circuit race around Liverpool's city centre. This promises to be an exhilarating start to the Tour, with excellent opportunities for spectators to catch a glimpse of some of the world's fastest riders.
Stage two brings the race across borders from Knowsley near Liverpool into North Wales where it finishes in Llandudno.
Stage three remains in Wales and will feature a spectacular summit finish on The Tumble, before the race moves back to England for Worcester to Bristol in stage four.
From here the race moves towards Devon for a hilly stage five between Exmouth and Exeter, visiting Dartmouth where it will take in the key climb of Haytor, as it did last year, providing fantastic opportunities for a breakaway.
Bath to Hemel Hempstead spans the country in stage six, before the Tour makes its first visit to Brighton in what is also the longest stage in the modern race's history, between Camberly and Brighton at 220km for stage seven.
The final two stages will take place on Sunday 14th September, in London's City centre. Stage 8a is a time trial running along the iconic River Thames, before a stage 8b follows the same route, this time in a circuit.
Ordnance Survey and Tour organiser SweetSpot are releasing the route maps to retail.
The new route maps are available in a range of formats, allowing cyclists to try out the routes or spectators to pick the best spot to watch. With the Tour bringing a huge number of potential new customers to the areas of each stage, bike shops should make the most of the opportunity.
Free promotion for all bike shops
The Cycling Experts website, visited by c.40,000 people each month, gives bike shops across the UK a free platform to promote your shop in the ‘Find a business' directory.
The Tour of Britain is a key event in the cycling calendar and as such, is a big part of The Cycling Experts website, detailing the stages of the Tour with links to the bike shops that customers can find within the local area of each stage. Click here to read more and see if your shop features.
Whether your shop is featured along the Tour route or not, having an up to date listing on The Cycling Experts directory will impact on your web visitation and in-store footfall. The directory on The Cycling Experts is the hub for bike shop searches in the UK, with websites including British Cycling, CTC and Sustrans all directly linking their web visitors here to find their nearest shop.
As organisers of the Tour of Britain, the British Cycling website alone has already been responsible for a 30% increase in web traffic to The Cycling Experts (vs previous month), so make sure your listing is up to date to take advantage of the thousands of potential new customers searching for YOUR shop!
Update your listing
Full listings are available as part of ActSmart Silver and above subscription packages and they are available to purchase seperately for the equivalent of just £3 per month*.
How to add or edit a listing
1. Visit The Cycling Experts business search to check you are listed.
2. If you are already listed and need to edit your business details, login to My ActSmart and look for the 'My Promo Listings' box. If you have forgotten your login details please contact us.
3. If your business is not currently listed but you want it to be, select one of the options below.
- Click here to create a FREE My ActSmart account and get a FREE basic entry in The Experts business search
- Click here to purchase a full Experts promotional listing for the equivalent of just £3 per month*
- Click here to subscribe to ActSmart at the silver level or above and get full Experts promotional listings as part of your subscription along with a range of other business services and support