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21 Nov 2023

Independent retailers across the UK are set to defy the Black Friday sales frenzy for the third year running, according to a survey conducted by Bira, the British Independent Retailers...

20 Nov 2023

A focus on independent stores and ‘browse-only’ shops can help to reverse the fortunes of the struggling high street, new research shows.

15 Nov 2023

The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, has outlined its expectations from the government...

9 Nov 2023

Cytech has been named as the provider of Best Retailer Services in the 2023 BikeBiz Awards, recognising the positive impact of its service to the cycling industry. More than 25,000 Cytech...

7 Nov 2023

New survey data from Deloitte has shown a seven percentage-point rise in the number of UK consumers - from 19% in 2022 to 26% in 2023 - who intend to spend more in the last three months of 2023,...

7 Nov 2023

Communities across Cornwall can now apply for grants of up to £100,000 to improve High Streets, the council has said.

6 Nov 2023

A Christmas campaign encouraging Warwickshire’s independent town businesses to shout about why shoppers should buy from them this year is making a comeback.

6 Nov 2023

With just over six weeks until Christmas, The Times has named what it says are the seven prettiest towns in the UK for Christmas shopping, making special mention of the presence of independent...

2 Nov 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has relaunched its Cytech theory one online learning course delivering an introduction to...

23 Oct 2023

Cardmitment campaign launched to remind people of the power of sending greetings cards

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Majority of drivers unaware of Highway Code changes intended to protect cyclists & pedestrians.

Posted on in Cycles News

A new YouGov survey has found that 60% of drivers remain unfamiliar with last year’s Highway Code updates, which were intended to improve the safety of vulnerable road users in the UK.

Highway Code logo

The changes introduced a “Hierarchy of Road Users”, giving pedestrians, as the most vulnerable, followed, by cyclists, priority over motorists.

YouGov poll surveyed 2,168 adults on behalf of charity Cycling UK. 60% of respondents said they knew either “not very much” or “nothing at all” about the Highway Code updates. Of those who were aware, only 28% correctly responded to the question “how much space should a driver leave when overtaking people cycling at speeds of up to 30mph?”

This comes at a time when a separate survey found that only a fraction of cyclists believe that road conditions have improved in the year since the Highway Code changes were introduced. Just 18% of UK cyclists believe they have made a positive difference to road safety. Around one in 10 said that junctions have felt more dangerous, while a further 70% said they hadn’t noticed a difference at all.

Cyclists received fresh guidance to ride in the centre of a lane on quieter roads, in slower-moving traffic and at the approach to junctions to make themselves as clearly visible as possible. They were also reminded they can ride two abreast, as has always been the case and which can be safer in large groups or with children. However, they must be aware of drivers behind them and allow them to overtake if it is safe to do so.

Just one-fifth of the cyclists polled by Cycleplan said they feel safe cycling on UK roads, while 32% have had, or nearly had, an accident in the last 12 months.

When asked whether they feel that cycling safety is taken seriously enough by legislative bodies, just one in 10 agreed that the UK Government makes this a priority. A further 12% agreed that their local council takes cycling safety seriously.

This could have an impact on the Government’s 2025 cycling targets with  just 14% of UK cyclists saying they would be happy for a family member to commute to work or school by bike and would prefer to use a car instead.

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