GCA releases Mother's Day and Easter toolkits
Posted on in Business News , Creative News
Greeting Card Association (GCA) have created a both Mother's Day and Easter 2021 toolkit, with the aim of helping retailers promote these events in their stores and online.
The GCA are a member of the Independent Retailers Confederation (IRC), a well-established organisation representing c.100,000 independent retailers throughout the UK.
2021 Mother's Day Toolkit
Mother's Day is celebrated across the world. In the UK we celebrate our Mother's on the 4th Sunday in Lent, while other countries celebrate Mother's Day on different days.
In the United Kingdom we love our mothers; in fact, nearly twice as many mother's day cards are bought as there are mothers! No fewer than 35 million* greeting cards are purchased each year in the UK according to the Greeting Card Association's 2020 Annual Market Report.
Mother's Day cards outnumbered Valentine's Day by more than 11 million, and the average price of a Mother's Day card is £2.04 - 30% more than we spend on our Dad's on Father's Day!
All resources can be found on this page will help retailers promote Mother's Day in their stores and online.
Mother's Day is on Sunday 14th March 2021.
2021 Easter Toolkit
The resources on this page will help retailers promote Easter in their stores and online.
Easter Sunday is on 4th April 2021.
What's Included in both toolkits
Click on the relevant links above to download print and web ready files for Point Of Sale and online promotion of Mother's Day 2021 and Easter 2021. Thank you to Belly Button Designs for creating this year's artwork.
The downloads include:
- jpg versions of a portrait and landscape poster for use on your website and Social Media.
- PDF versions of the artwork, both landscape and portrait that can be printed out in-house. Alternatively you can get them printed at a local high street printer, or approach one of our Printer supplier members. These files are ready to be printed up to A3 size, and can be downscaled to print at A4 if you prefer.
- An email signature image to attach to your current email signature.
If you require the artwork in any other format, please contact the GCA.