A guide to building a landing page
Posted on in Business News
Setting up a landing page for your website is key to your business and although it is just one page, there are a number of moving parts that you need to juggle.
Landing pages are a great thing to have on a website if you have events throughout the year, seasonal offers, daily, weekly, fortnightly or monthly newsletter and so much more. Landing pages are a great way to capture information on website visitors in exchange for branded content. Landing pages are there to generate leads for your business.
HubSpot have created a great guide to building a landing page.
Build a great landing page in just 15 steps
- Create a headline using actionable, value-driven words.
- Make sure the headline matches your source copy.
- Write a sub-header that concisely describes the benefit of the offer.
- Write body copy that's scannable, scrollable, and compelling.
- Optimize the page title, URL, and meta description for search.
- Include an image that shows users what they'll get after filling out the landing page form.
- Optimize your image's alt-text.
- Ensure your lead-capture form is the proper length.
- Customize your submit button.
- Allow your form to offer progressive profiling for return visitors.
- Make sure your landing page content passes the blink test.
- Remove the top navigation menu bar.
- Make your page layout responsive to mobile devices.
- Make sure your smart content contains logical personalization tokens.
- Set up a thank-you page and/or kickback emails.