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27 Jan 2021 | 1 comment

As part of our involvement with the IRC, the ACT and a number of other trade organisations with the retailsector co-ordinate feedback amongst our members to influence Government policy.

26 Jan 2021 | 2 comments

TAITRA will host Online Sourcing Meetings with Taipei Cycle and TaiSPO Exhibitors on Thursday 4th of March

22 Jan 2021

Refocused assets for shops to display in-store for the safety of both customers and colleagues.

21 Jan 2021

The following quick and easy guide to Click and Collect can be used by all retailers, even if those that don't have an ecommerce platform

21 Jan 2021

The call to regulate BNPL firms like Klarna, Laybuy and Clearpay is now supported by 70 MPs, with many arguing that the FCA review is too lengthy and could leave consumers drowning in debt

21 Jan 2021

November's 2020 vs 2019 retail finance sales showed the highest growth since May 2020, when the UK was in the very midst of the cycling boom. This positive trend is showing no signs of abating

19 Jan 2021

The Greeting Card Association (GCA) have created a 2021 Valentines Day Toolkit, with the aim of helping retailers promote Valentine's Day in their stores and online.

18 Jan 2021

The Welsh Government has published a white paper setting out its plans for a Clean Air (Wales) Bill, to protect the health of the nation and ecosystems from pollutants in the atmosphere. ...

15 Jan 2021

Following today's Supreme Court ruling tens of thousands of small businesses will receive insurance payouts covering losses from the first national lockdown.

14 Jan 2021

The aim of Hubtiger is to help bike shops do better business by improving workshop efficiency, increasing revenue and enhancing the customer experience.

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Maybe*'s 10 step plan for social media success in 2021

Posted on in Business News ,Brands & Products News , Cycles News

Like everyone else Maybe* is constantly looking for ways to improve and drive our own social media forwards.

To inform plans for 2021 they have looked back to spot what works well and have used this to inform the plan moving forward. To get a sense of where you're going next, you need to know where you've been.

Like other businesses Maybe* have spent the last year with their noses to the grindstone, constantly reacting to changes brought about by COVID and now want to get in front of it with our plan for 2021.

They are sharing with you where we've spotted opportunities in our own data to improve and the insights that will enable us to reach our goals.

We are using the same template that they share with all of clients that sign up for a Maybe* account.

 

Step 1: Knowing the business goal

Maybe* helps businesses use social media to sell. Our goal is to get 3.4 million business dashboards and 3600 town guides into the hands of the people we can help.

The last 12 months have made staying connected and selling difficult for the majority of businesses. The pandemic has challenged us all to innovate and sell to customers in new ways..

 

Step 2: Telling the Maybe* story

Since March Maybe* has been focused on sharing ways businesses can stay connected on social media. Like most businesses, we had a lot of plans in January 2020, that had to change. And we moved quickly with the times.

Our plans for 2021 focus on sharing positive stories that inspire and Local Town Guides that empower businesses to sell via social media..

We launched a lot of new features last year, and we're really excited about them. In 2021 this will continue and we are also going to focus on bringing them to life even better with more video content.

Our best post of the entire year had nothing to do with our product. It was about the things businesses were doing to stay positive. This has inspired our approach through 2020 and into 2021. Show people the good stuff, and how to do more of it.

Discover your own best post.

 

Step 3: What does Maybe* want you to do with its social content

Our social content is about finding new customers and encouraging them to sign in to Maybe*, access training and our Local Rewards program.

We are focusing on the distribution of our Local Rewards Town Guides in the UK as part of our user acquisition drive. The call to action of our social content is sign-up to Maybe* but first, we need to establish trust and report through training and webinars.

 

Step 4: How does Maybe* engage with customers

Maybe* is active on Facebook, Twitter, Instagram and LinkedIn. in addition to creating content, we spend a lot of our time engaging with all the businesses in the towns we are working with. We engage with them using the Maybe* platform.

We engage with 100's of businesses on a daily basis and we love getting to know them online via social media, or over one of our Wednesday Webinars.

Start engaging with your own customers, its fun and is an increasingly vital business interaction in a world where physical meetings are less commonplace.

 

Step 5: Who does Maybe* want to engage?

We want to reach BID's, councils, shopping centres, retail experts, social media managers and the 3.4 million businesses that we have dashboards ready and waiting for.

The 'who's got influence?' report shows us every week the most frequent commenters on our content, and who's mentioning us in their content. This is the social gold and where your reach and influence increases if you consistently maintain the conversation.

Discover the influencers in your conversation and increase the reach and impact of your business. Other people talking about you is what you want to achieve - that is the value of social media.

 

Steps 6-10

Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success. 

 

Get started with Maybe*

 

 

 

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