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23 Oct 2023

Family-run Bristol sandwich shop Sandwich Sandwich has been named best in the UK at the UberEats awards.

23 Oct 2023

Convenience stores are set to be part of a testing programme for the UK’s first digital proof of age card.

23 Oct 2023

“Game-changing” facial recognition technology is targeting prolific retail criminals, including shoplifters.

10 Oct 2023

British Independent Retail Association (Bira) acknowledges the Government's investment in towns across the UK.
 

9 Oct 2023

Policing minister Chris Philp has encouraged shop workers to make ‘citizen’s arrests’ on shoplifters, a message branded as ‘dangerous and irresponsible’  by...

9 Oct 2023

A group of independent traders in Budleigh Salterton have started a campaign to attract more shoppers.

9 Oct 2023

New research from Square and Clearpay indicates consumer confidence is rising, with 72% of consumers planning to spend more or the same this coming holiday season compared to last year,...

9 Oct 2023

Miriam Margolyes, Richard Armitage and Tomi Oyemakinde will be among the authors headlining events at this year’s Bookshop Day taking place this Saturday 14th October.

4 Oct 2023

Shop owners have called on the Home Secretary to specifically outlaw attacks on retail workers.

4 Oct 2023

From the start of October, bans and restrictions on single-use plastic cutlery, polystyrene cups and food containers, single-use balloon sticks and certain types of polystyrene cups and...

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How Local Bike Shop Day boosted social media success with Maybe*

Posted on in Business News , Cycles News

Local Bike Shop Day took place on 5th September and was the perfect time to celebrate the recent upturn in cycling and draw attention to all that local bike shops have done for people throughout the pandemic.

The revised date (moved from the earlier date of May 2nd) fell at an ideal time to celebrate two key themes; encouraging children to start cycling when they return to school and to encourage the nation to continue cycling after the summer weather comes to an end.

LBSD social media reach

 

What were the results?

During the day, the hashtag #supportyourlocalbikeshop had a reach of 360,025, an increase of 380% in comparison to the reach achieved last year, as well as having over 400,000 impressions. The Local Bike Shop Day website had over 5,000 unique visitors with the most popular page being the 'find a local bike shop' search facility indicating consumers actively looking for their local participating shop.

 

How did Maybe* help?

Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results.

The team at Maybe* run weekly webinars to give businesses exclusive insight, expert opinion and up-to-date case studies to help businesses to drive their organisations forward on social.

The Maybe* platform was used to assist with the running of the Local Bike Shop Day social media platforms. The Association of Cycle Traders (ACT), organisers of Local Bike Shop Day, said the following:

"The team at Maybe* were incredibly helpful and gave us an excellent demonstration of how to use the platform. Having all of our mentions, likes and comments from all social media platforms in one place made it a lot easier to ensure that we didn't miss out on anything and that we could engage with all who celebrated the day. This year's Local Bike Shop Day was the most popular one to date, and we will continue to use the Maybe* platform next year to boost social media engagement further still!".

To find out more about the Maybe* platform and how you can use it to drive your business forward visit their website here.


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