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2 Dec 2020

A refreshed suite of posters developed to support retailers in encouraging shoppers to wear face coverings using behavioural science techniques. The posters are available free of charge for...

2 Dec 2020

Independent bicycle retailers in Bradford, Ipswitch and York have all been commended in this year's search for the Best Small Shop of 2020!

27 Nov 2020

Recent events have once again highlighted the growing concerns centred on the UK's growing use of Buy Now Pay Later (BNPL) services.

26 Nov 2020

A family run, independent, home and gift shop in Worcester has been named as Britain's Best Small Shop of 2020.

25 Nov 2020

The Chancellor presented his Spending Review to Parliament today settingout the Government's departmental spending plans for the year ahead andresponse to Coronavirus (Covid-19).

24 Nov 2020

On Monday ACT members were invited to join Maybe* for a free webinar to learn how to optimise social media use.

19 Nov 2020

IRC member enters debate to seek an extension to the moratorium onevictions within the Coronavirus Act 2020. Can you help us...

19 Nov 2020

Indie Retail are delighted to announce a partnership between themselves and the app-controlled window display sign TraffikFlo, enabling more shops to simply and effectively manage social...

18 Nov 2020

ACT members are invited to join Maybe* on Monday 23rd November at 8pm for a webinar to learn how you can optimise your social media use.

17 Nov 2020

V12 Retail Finance have made changes to their application form to improve the customer journey and enable social distancing.

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Maybe* shows businesses how to be more 'Gymshark' on social media

Posted on in Business News , Cycles News , Creative News

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables organisations to make social media work for them.

Maybe* have used their insight tool to identify how social media superstar Gymshark use various tactics to engage with their audience.

  • Listen and engage - Gymshark had over 331 conversations created about them by customers over a 5 day period. That's 12 times the amount of content they created themselves.
  • Gymshark knows what works - With an average of 16,600 engagements per post. Gymshark knows what content works best for their audience.
  • Sparking the conversation with social listening - Data reveals that Gymshark customers spark the same conversations as the brand.
  • Understanding the sentiment of the conversation - Gymshark is able to identify the best content to reshare while engaging with the negative to deliver great customer service.
  • Who's influencing the conversation about Gymshark? - Gymshark partner with influencers by resharing and egaging with contentthat showcases their shared love of lifting, crunching and achieving goals.

 

In the latest demonstration of their insight tool Maybe* are showing businesses how to replicate Gymshark's successful tactics to improve results and increase ROI.

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