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23 Oct 2023

Family-run Bristol sandwich shop Sandwich Sandwich has been named best in the UK at the UberEats awards.

23 Oct 2023

Convenience stores are set to be part of a testing programme for the UK’s first digital proof of age card.

23 Oct 2023

“Game-changing” facial recognition technology is targeting prolific retail criminals, including shoplifters.

10 Oct 2023

British Independent Retail Association (Bira) acknowledges the Government's investment in towns across the UK.
 

9 Oct 2023

Policing minister Chris Philp has encouraged shop workers to make ‘citizen’s arrests’ on shoplifters, a message branded as ‘dangerous and irresponsible’  by...

9 Oct 2023

A group of independent traders in Budleigh Salterton have started a campaign to attract more shoppers.

9 Oct 2023

New research from Square and Clearpay indicates consumer confidence is rising, with 72% of consumers planning to spend more or the same this coming holiday season compared to last year,...

9 Oct 2023

Miriam Margolyes, Richard Armitage and Tomi Oyemakinde will be among the authors headlining events at this year’s Bookshop Day taking place this Saturday 14th October.

4 Oct 2023

Shop owners have called on the Home Secretary to specifically outlaw attacks on retail workers.

4 Oct 2023

From the start of October, bans and restrictions on single-use plastic cutlery, polystyrene cups and food containers, single-use balloon sticks and certain types of polystyrene cups and...

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A TfL partnership opportunity for London e-bike retailers

Posted on in Cycles News , Outdoor News

Transport for London are aiming to get more people on e-bikes through a city-wide promotional campaign. 

https://tfl.gov.uk/cdn/static/cms/images/promos/cycling-people-street.jpgIn order to contribute to the Mayor's ambition for 80% of trips in London to be made on foot, by cycle or by public transport by 2041, Transport for London (TfL) are aiming to significantly increase awareness and understanding of e-bikes in London through an extensive and multi-faceted communication campaign.

To encourage more people to test ride and buy e-bikes in London, TfL are calling on bike shops in and around London to take part in the campaign.

There are a number of opportunities for bike shops to get involved and benefit from TfL's city-wide promotional campaign. Participating retailers will benefit from promotion via various channels, targeting residents and visitors to London.

In order to be promoted as part of this campaign retailers will need to be based in London and be able to offer at least one of the following:

  • Test ride opportunities via your shop or demo centre - offer people the opportunity to test ride an e-bike for free.
  • Test ride opportunities via workplaces - deliver e-bike demo sessions at workplaces in London. 
  • Discounts on e-bike purchase - provide a minimum 5% discount on the purchase of e-bikes.
  • Interest free finance - offer finance over a minimum 12 month period on a range of e-bikes.

More information about the promotional opportunities and benefits can be found in this TfL presentation.

If you are interested in becoming a partner store, return this Expression of Interest form to chrismather1@tfl.gov.uk by 30th September.

If you have any questions in the meantime please contact: Laura Dyett on lauradyett@tfl.gov.uk or 0203 054 2193.

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