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20 Nov 2023

A focus on independent stores and ‘browse-only’ shops can help to reverse the fortunes of the struggling high street, new research shows.

15 Nov 2023

The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, has outlined its expectations from the government...

9 Nov 2023

Cytech has been named as the provider of Best Retailer Services in the 2023 BikeBiz Awards, recognising the positive impact of its service to the cycling industry. More than 25,000 Cytech...

7 Nov 2023

New survey data from Deloitte has shown a seven percentage-point rise in the number of UK consumers - from 19% in 2022 to 26% in 2023 - who intend to spend more in the last three months of 2023,...

7 Nov 2023

Communities across Cornwall can now apply for grants of up to £100,000 to improve High Streets, the council has said.

6 Nov 2023

A Christmas campaign encouraging Warwickshire’s independent town businesses to shout about why shoppers should buy from them this year is making a comeback.

6 Nov 2023

With just over six weeks until Christmas, The Times has named what it says are the seven prettiest towns in the UK for Christmas shopping, making special mention of the presence of independent...

2 Nov 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has relaunched its Cytech theory one online learning course delivering an introduction to...

23 Oct 2023

Cardmitment campaign launched to remind people of the power of sending greetings cards

23 Oct 2023

The International Longevity Centre has released new guides to show the steps retailers need to take to make their shops more accessible for the elderly.

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Live stream shopping for YouTube tests for launch

Posted on in Business News , Cycles News

Social media is a busy world, and the past week has been no different. Maybe* have pulled together some of the top, recent headlines. Read on to discover the Olympiad emojis and live stream shopping on YouTube, and say goodbye to Twitter Fleets.

Join in the conversation with us over in the Maybe* Facebook group to talk all things social!

Twitter reveals new hashtag emojis for 2020 Summer Games

With the 32nd Olympic games about to kick-off in Tokyo, Twitter has outlined how it's looking to help users take part in discussion around the event.

From Twitter: ‘Fans worldwide can use the official Olympics Twitter emoji throughout the Games. The emoji will unlock when you Tweet #Olympics and related hashtags in more than 30 languages. Twitter will also have emojis for each country competing, unlocked when you Tweet three-character country hashtags. Lastly, fans can cheer on the Refugee Olympic Team during the Games by Tweeting #EOR to unlock their team emoji.'

Instagram improves accessibility with language translations in Stories

From now on, when you see a Story with overlaid text in another language, you'll have the option to translate that text on-screen. According to Instagram, over 90 languages are currently supported through this functionality - though currently translations are only available for text, with no capacity for direct audio conversion.

Even without translated audio, this move from Instagram could still considerably improve accessibility - while for brands, it may also provide a means to branch into new markets, with promotions that can be easily translated by users within the app.

Twitter gets a ‘dislike' button, but it's not quite what you're thinking

It may sound like Twitter is planning to introduce a ‘dislike' feature on Tweets, however the platform is currently running a test to sense-check Tweets (on iOS only), offering users the option to up-or-down votes in replies. Up votes will be recorded as likes, however down votes won't be recorded anywhere on the Tweet itself at all, and will not be made public.

Twitter says "We're hoping to better understand what people believe are relevant replies, and how that matches up to what Twitter suggests as most the relevant replies under a Tweet."YouTube tests live stream shopping
Similar to TikTok's experiment with live-stream shopping, YouTube will soon begin a new test of in-stream shopping within its live-streams, using a small number of creators, as part of the ongoing expansion of its creator monetisation and eCommerce tools.

With a broader shift in shopping related content in other apps, the indication is that in time we will see user behaviours change, and the expectations of the platforms shift as a result.

 

Live stream shopping youtube

Farewell to Fleets
Fleets, Twitter's answer to the popular Stories feature on other apps, will be discontinued in August. According to Twitter, the platform is evolving and is trying ‘bigger, bolder things to serve the public conversation.'

So, goodbye to Fleets; a feature that turned out to be more fleeting than planned.

 

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