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20 Nov 2023

A focus on independent stores and ‘browse-only’ shops can help to reverse the fortunes of the struggling high street, new research shows.

15 Nov 2023

The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, has outlined its expectations from the government...

9 Nov 2023

Cytech has been named as the provider of Best Retailer Services in the 2023 BikeBiz Awards, recognising the positive impact of its service to the cycling industry. More than 25,000 Cytech...

7 Nov 2023

New survey data from Deloitte has shown a seven percentage-point rise in the number of UK consumers - from 19% in 2022 to 26% in 2023 - who intend to spend more in the last three months of 2023,...

7 Nov 2023

Communities across Cornwall can now apply for grants of up to £100,000 to improve High Streets, the council has said.

6 Nov 2023

A Christmas campaign encouraging Warwickshire’s independent town businesses to shout about why shoppers should buy from them this year is making a comeback.

6 Nov 2023

With just over six weeks until Christmas, The Times has named what it says are the seven prettiest towns in the UK for Christmas shopping, making special mention of the presence of independent...

2 Nov 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has relaunched its Cytech theory one online learning course delivering an introduction to...

23 Oct 2023

Cardmitment campaign launched to remind people of the power of sending greetings cards

23 Oct 2023

The International Longevity Centre has released new guides to show the steps retailers need to take to make their shops more accessible for the elderly.

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Quarter of Europeans commuting by e-bike

Posted on in Business News , Cycles News

Shimano STEPS conducted a European e-bike study looking at people's willingness to commute to work by e-bike, with over 12,000 people across ten markets.

The research found that 24% of European commuters would consider switching to an e-bike. Almost half the population of the Netherlands would commute to work by e-bike, this is the highest in Europe. While 39% of people in Spain and 33% in Italy would commute to work by e-bike.

The main reasons for considering commuting by e-bike were to, keep fit (34%), to protect the environment (30%), and to save money (30%). However, people were also put off by the idea of commuting by e-bike because of, bad weather (37%), the cost of an e-bike (34%) and arriving to work sweaty (25%).

Interestingly, the research also found that people in the UK are the least likely to choose an e-bike to commute to work, with only 11% willing to consider the switch. The two largest reasons for resisting commuting by e-bike in the UK was bad weather (43%) and arriving to work sweaty (35%).

Jeroen Van Vulpen, brand manager at Shimano STEPS is confident that with the already strong cycling culture within some countries, the huge growth in the e-bike market across Europe and the likelihood of widespread adoption of e-bikes to commute to work in the future, there is a huge potential for power-assisted bicycles.

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