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18 Dec 2023

One of the North West’s oldest record shops has reopened after 14 months, creating a small museum to pay tribute to its long-standing musical connections with the city.

6 Dec 2023

Bristol and Cirencester-based bespoke fine jewellery retailer Titcombe Bespoke Jewellery, a member of the National Association of Jewellers, has received one of its most unusual commissions...

6 Dec 2023

Reynolds’ Butchers in Parbold, near Wigan, have set up a scheme called Mary’s Mince to help people living in the village.

5 Dec 2023

Research commissioned by American Express Shop Small reveals the top 10 high streets for independent shops in the UK, shining a light on the nation’s small businesses that play...

5 Dec 2023

A new campaign is calling on police & crime commissioners to tackle crime on a local level, as theft against convenience retailers reaches record highs.

4 Dec 2023

Recent data from VistaPrint, reported by London Loves Business, has revealed that 70% of London small businesses generate up to a substantial 86% of their annual revenue...

23 Nov 2023

Retail sector leaders have expressed a range of concerns, from taxation to business rates, following the Chancellor’s Autumn Statement this week.

22 Nov 2023

Six independent bookshops from around the UK have been named as the winners of the inaugural Booker Prize Indie Bookshop Spotlight, a competition in which independent bookshops and booksellers...

21 Nov 2023

The National Federation of Subpostmasters has received a response from new Conservative party chairman Richard Holden MP regarding the petition to keep DVLA services in post offices.
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21 Nov 2023

The British Business Bank has launched a new guide aimed at smaller businesses to help them understand how different financial products can support them at all stages of their development.

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'Conflicting messages' on safety stop children cycling to school

Posted on in Cycles News , Outdoor News

‘Conflicting messages' on safety are preventing parents from encouraging their children to walk or cycle to school, according to campaigners.

A survey by Sustrans and the Scottish Parent Teacher Council (SPTC) found 42% of parents felt safety was a barrier to travelling actively to school.

The survey asked 1,232 parents, who were engaged with the SPTC, how their children travel to and from school and why they travel in this way.

girl on bikeThe survey showed that just 3% of Scottish children cycle to school and 2% scooter, whilst but almost half walk.
Eileen Prior, executive director of SPTC, said: "Parents often get conflicting messages."

She added: "They are expected simultaneously to be responsible for keeping their children safe, for ensuring they are fit and active, and very often, for getting to work on time.

"These pressures often lead to a vicious circle of competing imperatives. For instance, we know driving too close to schools to drop off children actually creates danger in many ways."

Of those questioned, almost half (42%) said safety was a barrier to their child walking or cycling to school, followed by a lack of cycle routes (29%), too much distance (22%) and not enough time (17%).

Parents said safer walking and cycling routes and slower traffic speeds were most likely to encourage active travel but convenience is still the main driver of travel choice.

Lynn Stocks, acting head of behaviour change at Sustrans Scotland, said the survey confirmed what they were already hearing anecdotally from parents and teachers.

"Increasing the number of pupils travelling actively to school is a simple way of providing children with the moderate intensity of exercise required every day," she said.

"However it is clear that as long as parents feel that these journeys are not safe, they will be unwilling for their children to travel actively."

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