All Terrain Cycles launches dedicated women's cycle store
Posted on in Cycles News
All Terrain Cycles has launched a dedicated shop for female cyclists within its 9,000 sq ft cycle superstore at Salts Mill near Shipley.
Branded as ‘Yorkshire Lass', the new outlet offers extended lines of ladies wear and accessories in response to the increasing number of women in the region.
A surge in female cyclists comes in the wake of the Grand Depart and amid the continuing success of the Tour de Yorkshire.
Natasha Booth, purchasing manager at All Terrain Cycles, said: "We've seen more and more female cyclists in our stores in the last few years, bringing a growing demand for a greater range of ladies clothing and accessories.
"We have, therefore, created a ladies specific store within Salts Mill which we've named after the popular ladies only cycle club which we have supported since it was founded two years ago.
"Yorkshire Lass Cycling Club now has more than 130 members and offers weekly rides from our Wetherby store. One of the All Terrain Cycles race team, Gemma Towell, is planning ride-outs from our Salts Mill store too and we hope that this, combined with our expanded range of ladies kit, will encourage even more women to take to two wheels."
Yorkshire Lass Cycling Club hosted its second annual ladies-only sportive in August which attracted 600 cyclists and was once again sponsored by All Terrain Cycles.
The event succeeded in raising over £16k for Women v Cancer (comprising Breast Cancer Care, Jo's Cervical Cancer and Ovarian Cancer Action) and for Yorkshire Air Ambulance and Carlton Lodge Activity Centre Bursary Fund which hosted the event.