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15 Jul 2021

This week Maybe* are introducing you to Wool Warehouse, a crafting havenfor which product is king. Here the owners share their social media tips so that you can learn from their product-led...

15 Jul 2021

Face coverings are no longer required by law but states that government expects and recommends that people continue to wear a face covering in crowed, enclosed spaces. Businesses who want to...

14 Jul 2021

The 12-week programme, which combines online sessions with face-to-face learning, is 90% funded by the Government and has been designed to allowparticipants to complete it alongside full-time...

8 Jul 2021

Business Leader has named Maybe* Founder and CEO, Polly Barnfield, OBE in its list of the top 32 female tech leaders for 2021.

8 Jul 2021

Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round

8 Jul 2021

Retailers have until 1st August to sign up on the Local Bike Shop Day website and receive a physical pack in the post to help them promote their business on the day and drive footfall into...

6 Jul 2021

We'd love to see your support for the #BikeIsBest campaign! Send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels.

2 Jul 2021

The ACT and Cyclescheme are once again joining forces to make this year's Local Bike Shop Day- on Saturday 28th August - a great success across the nation

1 Jul 2021

The All Party Parliamentary Group for Cycling & Walking (APPGCW) have launched a new inquiry, exploring what the DfT's Cycling & Walking Investment Strategy 2nd version should look like.

1 Jul 2021

NationalCraft Butchers launches the British Butchers Survey, the first ever annual and national survey of the UK's independent Butchers

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Take the Which? Cash Friendly Pledge

Posted on in Business News , Cycles News

The coronavirus pandemic has had a huge impact on the way people shop and pay for things, with many benefiting from digital payments for the first time. However, for the millions of people who rely on cash, the last year has presented some serious challenges.

Recent research from consumer organisation Which? has found that 1 in 3 people have struggled to pay for things with cash since the start of the pandemic, which has resulted in many consumers - especially those who are cash dependent, of which there are 2.5 million - being unable to purchase even essential goods. Worryingly, thousands more have been left feeling ashamed or stressed because of fears their cash will be rejected at the till.

In response, Which? and Bira want to team up with ‘cash friendly' retailers on a new voluntary initiative that aims to protect customers' option to pay with cash. On the 13th of May, it will be launching it's Cash Friendly Pledge - a public commitment from retailers that they're accepting cash.

While Which? recognises that many retailers do accept cash, and have been throughout the pandemic, it's engagement with consumers - cash dependent or not - has told them they'd benefit from reassurance that retailers are committed to protecting this important payment option. The pledge can be dropped if a retailer changes it's payment policy, and does not require signatories to accept cash for a specific period of time or to prioritise accepting cash over other payment methods.

The names of retailers who've taken the Pledge will be announced at Which?'s public launch in May, which will be promoted in national and trade media and supported by a campaign on social media, in the Which? Money magazine, across online content and in communications to it's members and supporters. They've also created Cash Friendly promotional materials that can be incorporated into online and in-store marketing materials.

To take the pledge, Which? is asking businesses to complete this digital form, which provides further information about the conditions of the pledge.

Any questions or requests for further information on how to get involved with the launch can be emailed to cashfriendly@which.co.uk.

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