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6 Dec 2023

Bristol and Cirencester-based bespoke fine jewellery retailer Titcombe Bespoke Jewellery, a member of the National Association of Jewellers, has received one of its most unusual commissions...

6 Dec 2023

Reynolds’ Butchers in Parbold, near Wigan, have set up a scheme called Mary’s Mince to help people living in the village.

5 Dec 2023

Research commissioned by American Express Shop Small reveals the top 10 high streets for independent shops in the UK, shining a light on the nation’s small businesses that play...

5 Dec 2023

A new campaign is calling on police & crime commissioners to tackle crime on a local level, as theft against convenience retailers reaches record highs.

4 Dec 2023

Recent data from VistaPrint, reported by London Loves Business, has revealed that 70% of London small businesses generate up to a substantial 86% of their annual revenue...

23 Nov 2023

Retail sector leaders have expressed a range of concerns, from taxation to business rates, following the Chancellor’s Autumn Statement this week.

22 Nov 2023

Six independent bookshops from around the UK have been named as the winners of the inaugural Booker Prize Indie Bookshop Spotlight, a competition in which independent bookshops and booksellers...

21 Nov 2023

The National Federation of Subpostmasters has received a response from new Conservative party chairman Richard Holden MP regarding the petition to keep DVLA services in post offices.
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21 Nov 2023

The British Business Bank has launched a new guide aimed at smaller businesses to help them understand how different financial products can support them at all stages of their development.

21 Nov 2023

Independent retailers across the UK are set to defy the Black Friday sales frenzy for the third year running, according to a survey conducted by Bira, the British Independent Retailers...

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E-bikes are key to getting older people cycling

Posted on in Cycles News , Outdoor News

The number of older cyclists is growing, thanks to electric bicycles, research suggests.

62% of e-bikes in the UK are sold to people over the age of 55, market research by Halfords has shown.

In a statement, the retailer said that the UK may be "on the cusp of an e-bike boom".

James Arnold of Halfords said people such as actress Goldie Hawn, TV personalities Lorraine Kelly and Fern Britton, and Labour leader Jeremy Corbyn are among those inspiring an increase in cycling. But while older people are looking to take up cycling, traditional bikes can be hard work, making e-bikes the ideal solution.

Halfords' survey reveals that 61% of older e-bike users thought they were a good way to keep fit, but more than a third said they would cycle more if British roads had dedicated cycle lanes.

A Halfords spokeswoman said: "While older cyclists are well catered for in countries like Holland, the needs of older and less able cyclists in the UK need to be addressed.

"Further investments in infrastructure and promotion of safe riding practices will help."

Selling e-bikes

Older cyclists are a new demographic for a lot of bike retailers so educating them on the benefits of cycling and the advantages of an e-bike could be crucial to making the sale.

Don't compare e-bikes to regular bikes, but instead as an alternative to the bus, train or car and highlight the impact it could have on their lifestyle. The ACT's Guide to e-bikes has more advice on how to sell e-bikes, as well as information on regulations, legislations, servicing and repair.

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