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9 Jan 2024

Canal boat record store Rubber Ducky Records is back on the water after it sank last April, ruining over 1,000 vinyl records and a stow of music equipment stored on...

9 Jan 2024

While mass-market players continue to dominate the UK retail industry, research by Geek Retreat shows that 15% of Brits have set up their own business in the past ten years, and of these,...

8 Jan 2024

The British Independent Retailers Association has said 2024 is anticipated to be a challenging period for shop keepers as economic challenges are still set to bite.

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

20 Dec 2023

The ActSmart office will be open as usual (9am-5pm) for the majority of the Christmas period, with some exceptions.

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

18 Dec 2023

Dress shop Pocket Watch & Petticoats in Trinity Street has been crowned the winner in Cambridge BID’s Christmas window competition.

18 Dec 2023

In the age of online shopping, the pursuit of the best deals during the festive season is increasingly common. However, as consumers flock to virtual marketplaces, cybercriminals are seizing the...

18 Dec 2023

Fresh evidence about the increasing problem of thefts from shops has been revealed amid a warning that organised shoplifting is now among the most common type of crimes against small firms.

18 Dec 2023

One of the North West’s oldest record shops has reopened after 14 months, creating a small museum to pay tribute to its long-standing musical connections with the city.

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Maybe* shows businesses how to be more 'Gymshark' on social media

Posted on in Business News , Cycles News , Creative News

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables organisations to make social media work for them.

Maybe* have used their insight tool to identify how social media superstar Gymshark use various tactics to engage with their audience.

  • Listen and engage - Gymshark had over 331 conversations created about them by customers over a 5 day period. That's 12 times the amount of content they created themselves.
  • Gymshark knows what works - With an average of 16,600 engagements per post. Gymshark knows what content works best for their audience.
  • Sparking the conversation with social listening - Data reveals that Gymshark customers spark the same conversations as the brand.
  • Understanding the sentiment of the conversation - Gymshark is able to identify the best content to reshare while engaging with the negative to deliver great customer service.
  • Who's influencing the conversation about Gymshark? - Gymshark partner with influencers by resharing and egaging with contentthat showcases their shared love of lifting, crunching and achieving goals.

 

In the latest demonstration of their insight tool Maybe* are showing businesses how to replicate Gymshark's successful tactics to improve results and increase ROI.

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