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24 Oct 2019

Halfords have recently changed finance provider resulting in, what many might consider, undesirable implications for UK consumers

23 Oct 2019

Is the ‘death of the high street' being overstated? Research shows that independent shops are booming across the UK.

23 Oct 2019

A family-run outdoor shop in Whalley, Lancashire has been named on the shortlist of retailers in the running to be named Britain's Best Small Shop of 2019.

21 Oct 2019

This year we have two independent arts and crafts stores shortlisted into our final 25, with enough creativity between them to inspire the whole of the UK to get crafty!

21 Oct 2019

On the 12th November the APPCG is hosting the first ever Cycling Showcase in Parliament

17 Oct 2019

In honour of National Baking Week we would love to celebrate our brilliant baking shop and dazzling deli in the running to be named Best Small Shop of 2019!

15 Oct 2019

Sports Direct has voiced concerns about the dominance of Adidas and Nike and the high level of supplier power that they have in the sportswear industry.

14 Oct 2019

This year we are delighted to say that there has been a couple of fine food shops shortlisted, this includes a wine merchant and a cheesemonger.

14 Oct 2019

Chess lists the 7 top benefits of outsourcing IT during uncertain political times.

14 Oct 2019

The FCA have announced that on the 9th December 2019 the Approved Persons Regime will be replaced with the Senior Managers and Certification Regime.

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Three social media tips to boost sales and engagement

Posted on in Business News , Cycles News

Social media continues to grow in popularity and now plays an essential role within the marketing of many businesses. Research shows that the influence that social media has on purchases is rising, with a survey showing that 58% of respondents consider their purchases to be influenced by social media, compared to 45% in 2016.

With this popularity growing it provides businesses with the potential to utilise this opportunity. This article will show businesses three easy steps as to how to do this effectively.

1. Choose the correct platforms. With the number of social media platforms growing every day, it is important to use the sites that will most effectively target consumers from the right demographics. For example, a younger target market will mean using platforms such as Instagram where, according to Statista, the average age of users (65%) fall between 18-34. However, a cycling company would be more inclined to use more specific platforms such as Strava, where a large proportion of their target market would be found.

2. Use adverts. Adverts can increase sales, engagement and brand awareness. Consumers may have been previosly unaware of your business and the services you provide, making the ability that ads have to amplify reach is invaluable in attracting new customers. Ads can also be useful to gather market insights to analyse the clicks, comments and profile visits to determine how successful your ads are.

3. Try to post top quality, relevant content. Take the opportunity to provide your followers and potential customers with something relevant and interesting so that your brand becomes a name they're happy to see. This also means not posting promotional content too often as this can often not interest consumers as much as relevant articles and current events would. The one-in-seven rule suggests that for every one directly promotional post, six others should be content-based.

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