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9 Jan 2024

Canal boat record store Rubber Ducky Records is back on the water after it sank last April, ruining over 1,000 vinyl records and a stow of music equipment stored on...

9 Jan 2024

While mass-market players continue to dominate the UK retail industry, research by Geek Retreat shows that 15% of Brits have set up their own business in the past ten years, and of these,...

8 Jan 2024

The British Independent Retailers Association has said 2024 is anticipated to be a challenging period for shop keepers as economic challenges are still set to bite.

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

20 Dec 2023

The ActSmart office will be open as usual (9am-5pm) for the majority of the Christmas period, with some exceptions.

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

18 Dec 2023

Dress shop Pocket Watch & Petticoats in Trinity Street has been crowned the winner in Cambridge BID’s Christmas window competition.

18 Dec 2023

In the age of online shopping, the pursuit of the best deals during the festive season is increasingly common. However, as consumers flock to virtual marketplaces, cybercriminals are seizing the...

18 Dec 2023

Fresh evidence about the increasing problem of thefts from shops has been revealed amid a warning that organised shoplifting is now among the most common type of crimes against small firms.

18 Dec 2023

One of the North West’s oldest record shops has reopened after 14 months, creating a small museum to pay tribute to its long-standing musical connections with the city.

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Quarter of Europeans commuting by e-bike

Posted on in Business News , Cycles News

Shimano STEPS conducted a European e-bike study looking at people's willingness to commute to work by e-bike, with over 12,000 people across ten markets.

The research found that 24% of European commuters would consider switching to an e-bike. Almost half the population of the Netherlands would commute to work by e-bike, this is the highest in Europe. While 39% of people in Spain and 33% in Italy would commute to work by e-bike.

The main reasons for considering commuting by e-bike were to, keep fit (34%), to protect the environment (30%), and to save money (30%). However, people were also put off by the idea of commuting by e-bike because of, bad weather (37%), the cost of an e-bike (34%) and arriving to work sweaty (25%).

Interestingly, the research also found that people in the UK are the least likely to choose an e-bike to commute to work, with only 11% willing to consider the switch. The two largest reasons for resisting commuting by e-bike in the UK was bad weather (43%) and arriving to work sweaty (35%).

Jeroen Van Vulpen, brand manager at Shimano STEPS is confident that with the already strong cycling culture within some countries, the huge growth in the e-bike market across Europe and the likelihood of widespread adoption of e-bikes to commute to work in the future, there is a huge potential for power-assisted bicycles.

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