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9 Jan 2024

Canal boat record store Rubber Ducky Records is back on the water after it sank last April, ruining over 1,000 vinyl records and a stow of music equipment stored on...

9 Jan 2024

While mass-market players continue to dominate the UK retail industry, research by Geek Retreat shows that 15% of Brits have set up their own business in the past ten years, and of these,...

8 Jan 2024

The British Independent Retailers Association has said 2024 is anticipated to be a challenging period for shop keepers as economic challenges are still set to bite.

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

20 Dec 2023

The ActSmart office will be open as usual (9am-5pm) for the majority of the Christmas period, with some exceptions.

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

18 Dec 2023

Dress shop Pocket Watch & Petticoats in Trinity Street has been crowned the winner in Cambridge BID’s Christmas window competition.

18 Dec 2023

In the age of online shopping, the pursuit of the best deals during the festive season is increasingly common. However, as consumers flock to virtual marketplaces, cybercriminals are seizing the...

18 Dec 2023

Fresh evidence about the increasing problem of thefts from shops has been revealed amid a warning that organised shoplifting is now among the most common type of crimes against small firms.

18 Dec 2023

One of the North West’s oldest record shops has reopened after 14 months, creating a small museum to pay tribute to its long-standing musical connections with the city.

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Retailers expect sales increase thanks to summer of sport

Posted on in Business News , Cycles News , Outdoor News

Almost eight in 10 (77%) UK SME retailers expect to see an increase in sales this summer, according to a new study commissioned by Royal Mail.

On average, retailers are expecting a sales increase of almost a third (29%) over the summer months. Hot weather (39%), bank holidays (39%), summer sporting events (32%) and new trends influenced by celebrities (32%) are the main reasons for this expected spike.

70% of UK SME retailers run their business differently throughout the year to make the most of seasonal demand. 71% have to specifically amend their product offering and stocks to prepare for summer orders.

Over half (52%) expect to see an increase in overseas sales this summer. The main reasons for this are hot weather (15%), a marketing drive (13%), increased demand in the summer (8%) and sporting events (5%).

Six in ten (59%) UK SME retailers agree that sporting events always help to increase sales. The World Cup (71%), Wimbledon tennis tournament (56%) and The Open golf tournament in Scotland (45%) are the sporting events retailers expect to benefit from the most this summer.

A spokesperson for Royal Mail said: "With forecasters predicting a long hot UK summer, retailers are set to capitalise on the good weather this year. It's encouraging to see that many expect to see an increase in sales this season."

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