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4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.

4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

4 Mar 2024

Research by global fintech company SumUp has revealed the best cities in the UK for independent businesses.

21 Feb 2024

The latest quarterly State of the Industry survey from the National Hair & Beauty Federation (NHBF) shows that the recovery of the sector was slow and steady through 2023 and into January...

21 Feb 2024

The UK has voted for its favourite pun-based shop name, and 'Sew It Seams' - a clothing alteration store in Belfast - has been awarded the top spot. 

21 Feb 2024

Businesses in the Devon town of Ottery St Mary have praised their local council for initiatives designed to help support them and boost trade.

19 Feb 2024

A new ranking of the most popular independent coffee shops in the world has put three UK cafes in the top 10.

19 Feb 2024

Older people could be the financial shot in the arm needed for Britain’s high street, according to research commissioned by the University of Stirling. 

8 Feb 2024

The ACS (the Association of Convenience Stores) has celebrated the crucial role that rural shops play in thousands of communities across the UK in its 2024 Rural Shop Report.

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New survey finds safety in numbers helps protect cyclists

Posted on in Cycles News

A pioneering study into the risks of cycling in London reveals that "safety in numbers" protects riders from injury.

Dr Rachel Aldred, a transport expert at the University of Westminster, who led the research, said: "A street with 1,000 cyclists per day is 13 per cent safer than one with 500 cyclists per day."

Two-thirds of injuries occur on A-roads in London but the researchers sought to establish for the first time if this was because they were more dangerous or simply used by more cyclists. Previous studies have tended to focus on locations where most crashes occur, typically at junctions and roundabouts.

The new research is thought to be the first to assess a cyclist's "exposure" to danger in the capital, by combining Met police casualty statistics with Transport for London cycle flow data.

Dr Aldred told the Evening Standard: "Just because most cycling injuries take place on main roads, that doesn't necessarily tell you that main roads are more dangerous.

"One of the things you can take from the paper is that if you get more people to generate more cycling trips, it should create a ‘safety in numbers' effect. If you get more cyclists that seems to keep people safer."

Cycling accounts for about two per cent of journeys in London but cyclists are over-represented in casualty figures by about eight times.

The number of cyclists killed or seriously injured rose 17 per cent in 2016, in the most recent Transport for London statistics. There were eight deaths, 446 serious injuries and 3,970 slight injuries reported.

The research, which also involved academics from the London School of Hygiene and Tropical Medicine, Imperial College and Cambridge University, found a "clear reduction in injury odds" of 17 per cent in 20mph zones, compared with 30mph roads.

It found that while a quarter of cycling in London is on streets with fewer than 2,000 vehicles a day, only one in seven cyclist injuries occurred on these streets. There was strong backing for "mini-Holland" schemes - in boroughs such as Waltham Forest, Enfield and Kingston - that block off residential roads to "rat-running" motorists while making them safer for pedestrians and cyclists.

 

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