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4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

4 Mar 2024

Research by global fintech company SumUp has revealed the best cities in the UK for independent businesses.

21 Feb 2024

The latest quarterly State of the Industry survey from the National Hair & Beauty Federation (NHBF) shows that the recovery of the sector was slow and steady through 2023 and into January...

21 Feb 2024

The UK has voted for its favourite pun-based shop name, and 'Sew It Seams' - a clothing alteration store in Belfast - has been awarded the top spot. 

21 Feb 2024

Businesses in the Devon town of Ottery St Mary have praised their local council for initiatives designed to help support them and boost trade.

19 Feb 2024

A new ranking of the most popular independent coffee shops in the world has put three UK cafes in the top 10.

19 Feb 2024

Older people could be the financial shot in the arm needed for Britain’s high street, according to research commissioned by the University of Stirling. 

8 Feb 2024

The ACS (the Association of Convenience Stores) has celebrated the crucial role that rural shops play in thousands of communities across the UK in its 2024 Rural Shop Report.

8 Feb 2024

New research reveals that Apple Pay and contactless payments have overtaken cash payments by a landslide as our favourite ways to pay in-store.

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The best social media posts for December from across the UK

Posted on in Business News , Cycles News

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week Maybe* dig through all the data to find the best social media posts. They find this by either using our super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, they just shout out brands that they've come across who are doing things a little differently.

Take a look at the best social media posts Maybe* have rounded up through December and see what you can learn and implement for your own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.

Joules

As December started, so did the annual rush of brands launching social media advent calendar reveals and contests. Fatface, Boots and Holland and Barrett are all offering customers the chance to win prizes on a daily basis. But Joules are leading in the engagement stakes.

With daily content that offers customers a chance to win festive favourites and therefore racking up engagement, it will be difficult for businesses to cut through in the #christmas conversation online organically so you must offer something regular and compelling.

Joules post a video to Instagram each day announcing the day's prize supported by clear and concise entry requirements. It's a simple and replicable approach that offers customers many chances to win, while the daily mechanic means customers will come back for more.

How can you replicate this technique?

If you are running a competition consider offering multiple or small prizes to begin with, and then work up to a big jackpot of goodies. Keep instructions clear, and make sure that followers know there will be another chance to win the next day to keep them coming back for more.

 

Aldi

Aldi's caterpillar character, Cuthbert, has had a busy year. After being put on trial by M&S in his cake incarnation earlier this year, he narrowly escaped jail time and is back in time for Christmas. This time Cuthbert's come over all cuddly and has a starring role in Aldi's Christmas TV campaign.

Aldi's campaign has got people talking in a similar way to John Lewis. But it's playful and accessible edge which does not take itself too seriously has landed social media humour at its best, and captured people's imaginations.

John Lewis may be seen as the Christmas campaign frontrunners, but Aldi and indeed Cuthbert put the supermarket as a contender to watch this year and beyond.

How can you replicate this technique?

You might not have an iconic or recognisable character of your own, but there's no reason you can't replicate this technique. Could you play your own version of Elf on the Shelf in store and record daily social media content? Do you have a specific Christmas product you could introduce every day. Just have fun with it.

 

There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the masterclass

Find out more about how Maybe* can benefit your business here.

 

 

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