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4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

4 Mar 2024

Research by global fintech company SumUp has revealed the best cities in the UK for independent businesses.

21 Feb 2024

The latest quarterly State of the Industry survey from the National Hair & Beauty Federation (NHBF) shows that the recovery of the sector was slow and steady through 2023 and into January...

21 Feb 2024

The UK has voted for its favourite pun-based shop name, and 'Sew It Seams' - a clothing alteration store in Belfast - has been awarded the top spot. 

21 Feb 2024

Businesses in the Devon town of Ottery St Mary have praised their local council for initiatives designed to help support them and boost trade.

19 Feb 2024

A new ranking of the most popular independent coffee shops in the world has put three UK cafes in the top 10.

19 Feb 2024

Older people could be the financial shot in the arm needed for Britain’s high street, according to research commissioned by the University of Stirling. 

8 Feb 2024

The ACS (the Association of Convenience Stores) has celebrated the crucial role that rural shops play in thousands of communities across the UK in its 2024 Rural Shop Report.

8 Feb 2024

New research reveals that Apple Pay and contactless payments have overtaken cash payments by a landslide as our favourite ways to pay in-store.

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ACT partner NearSt praised in Forbes for being the retail technology that could save the high street

Posted on in Business News , Cycles News

ACTNearSt logo members can receive excellent benefits with NearSt, a powerful platform that encouragers more shoppers through the doors of specialist cycle shops.

NearSt was recently featured in Forbes for being an exciting new technology which could save bricks-and-mortar retail, with the article detailing information about a London-based trial.

 

Increasing footfall to London's biggest shopping streets

A world-first trial of the NearSt tech recently took place with the aim of driving more shoppers to some of London's best-known shopping streets in Mayfair and Belgravia. NearSt used Google Local Inventory Ads to promote real-time in-store inventory information from nearby shops including Creed, Pringle of Scotland and VICKISARGE to local shoppers. Not only is the shopping experience innovative for retailers, but it is deeply practical for shoppers, too. 

The goal was to draw online shoppers into 15 fashion, jewellery and health and beauty physical retailers, and was mainly focussed on the iconic Elizabeth Street and Mount Street shopping streets. 

As NearSt co-founder and CEO Nick Brackenbury explains, "We already knew that shoppers were going online to find products in their local stores, but we didn't realise just how impactful an entire street working together could be." 

The technology worked effectively to intercept customer journeys which started online - and drive them in-store.

 

High street success


The trial was a success, with 36% of shoppers visiting the targetted streets arriving after seeing one of the Local Inventory Ads in Google.

The footfall also translated into cash: An estimated 815 shoppers were driven to the targeted streets, spending an estimated £165,000 between them.

With NearSt's technology proven to increase high street footfall, we could see this implemented to other shopping districts in the country sooner rather than later.

NearSt's Nick Brackenbury says that we can expect this technology to become the norm, "Within two to three years, having a live view of what's on a shop's shelves visible in places like Google, Facebook, Instagram and other major platforms will be a basic expectation from customers - much like having opening hours and telephone numbers is in Google Maps today."

 

How ACT members can benefit

NearSt is leading the way in driving online shoppers' back to bricks and mortar retailers. 

NearSt's mission is to get people back onto UK high streets by making shopping from real shops easier and faster than buying online. Their powerful platform drives in-store footfall by automatically connecting the products currently hidden on shop shelves to Google's local inventory search through a simple integration with a business's Point of Sale system.

This enables customers to quickly and easily find what they are looking for in-store, supporting local businesses and curtailing the flow of business to online retail giants.
  • Boost in-store footfall
  • Better connectivity with your local community
  • Instant setup: get your stock online in less than 10 minutes
  • Automatic feed: Your shop's inventory displayed directly in Google search (no manual data entry required)
  • Insight: see which of your products are most popular with local shoppers searching near your store
  • Exclusive setup discount for ACT members (usually £299)
  • No ongoing costs
  • Free NearSt PLUS trial worth £100: run highly targeted Local Inventory Ads to shoppers searching nearby at the top of Google

Click the button below to find out more or email info@theact.org.uk.

Find out more

 

 

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