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8 Jul 2021

Business Leader has named Maybe* Founder and CEO, Polly Barnfield, OBE in its list of the top 32 female tech leaders for 2021.

8 Jul 2021

Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round

8 Jul 2021

Retailers have until 1st August to sign up on the Local Bike Shop Day website and receive a physical pack in the post to help them promote their business on the day and drive footfall into...

6 Jul 2021

We'd love to see your support for the #BikeIsBest campaign! Send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels.

2 Jul 2021

The ACT and Cyclescheme are once again joining forces to make this year's Local Bike Shop Day- on Saturday 28th August - a great success across the nation

1 Jul 2021

The All Party Parliamentary Group for Cycling & Walking (APPGCW) have launched a new inquiry, exploring what the DfT's Cycling & Walking Investment Strategy 2nd version should look like.

1 Jul 2021

NationalCraft Butchers launches the British Butchers Survey, the first ever annual and national survey of the UK's independent Butchers

1 Jul 2021

Independents' Day UK is a campaign that exists to support and promote businesses across the UK all year round, but with an annual focus on July 4th: ‘Independents' Day' itself.

1 Jul 2021

HM Treasury has launched a consultation on delivering more frequent business rate revaluations in England

1 Jul 2021

The European Parliament and Council have reached a provisional agreementto exclude e-bikes from insurance obligations. It is part of complete set of rules to better protect road accident...

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Independents' Day UK campaign to culminate in full weekend celebration of indie retail sector across 3/4 July

Posted on in Business News , Cycles News

IndSalisbury high streetependents' Day UK, an initiative that emphasises driving footfall to independent shops on July 4th each year - has announced that for the first time, it will culminate in a full weekend of celebrations highlighting Britain's indie retailers, across Saturday 3rd and Sunday 4th of July.

The campaign's organisers are asking consumers to "pledge a few pounds" to independent retailers, by spending at indies across the weekend. Independents' Day UK will be sponsored by Local Rewards, a programme developed by social media specialists, Maybe* Tech, which allows retailers to communicate with and reward shoppers - and is now live across hundreds of towns and cities across the UK.

Howard Robinson, a spokesperson for Independents' Day UK, commented: "The British independent retail sector has shown real resilience in the face of the Covid crisis across the last year, operating through extreme uncertainty and putting on a brave face for their customers and wider communities.

"We are asking the public to show their thanks by simply heading out across the weekend of July 3rd and 4th and spending a few pounds at a independent, or locally-owned retailers."

Independents' Day UK is supported by and works closely with, among others, the British Independent Retailers Association (Bira), the Independent Retail Confedration (IRC) and the Association of Town and City Management (ATCM).

Andrew Goodacre, CEO of Bira said, "Independents Day will soon be with us again - this time better and over a whole weekend. This year is probably the most important year for indie retail, as businesses look to rebuild following the pandemic.

"The money spent in local, independent shops makes a real difference to business owners and the local economy, so it would be great if the general public could support this campaign and spend at independents."

The campaign team estimates that last year, over 8,500 small shops across the UK engaged with the campaign - and is hoping that figure will reach at least 20,000 this year. Around 100 different town management teams, business improvement districts (BIDs), chambers of commerce and local business groups across the country participated in initiatives to promote the day.

This year's initiative, is sponsored by Local Rewards, a high street guides service launched by social media specialists Maybe* Tech.

The programme allows retailers to communicate with and reward shoppers now they have returned to the high street, it has been created with the intention of ‘levelling the playing field' between local retailers and giants like Amazon.

Participating retailers are able to cross-promote and support their high street neighbours to create an online network of connected traders.

Local Rewards also allows shoppers to see businesses near them and view their social media content as they are shopping the town or city. The aim is to provide every shopper with a prompt after each high street purchase that reveals somewhere else nearby that they may like to discover. All of the content is sourced from social media, connected via Google Maps and is connected to High Street payments from Visa, Mastercard and Amex.

 

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