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4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

4 Mar 2024

Research by global fintech company SumUp has revealed the best cities in the UK for independent businesses.

21 Feb 2024

The latest quarterly State of the Industry survey from the National Hair & Beauty Federation (NHBF) shows that the recovery of the sector was slow and steady through 2023 and into January...

21 Feb 2024

The UK has voted for its favourite pun-based shop name, and 'Sew It Seams' - a clothing alteration store in Belfast - has been awarded the top spot. 

21 Feb 2024

Businesses in the Devon town of Ottery St Mary have praised their local council for initiatives designed to help support them and boost trade.

19 Feb 2024

A new ranking of the most popular independent coffee shops in the world has put three UK cafes in the top 10.

19 Feb 2024

Older people could be the financial shot in the arm needed for Britain’s high street, according to research commissioned by the University of Stirling. 

8 Feb 2024

The ACS (the Association of Convenience Stores) has celebrated the crucial role that rural shops play in thousands of communities across the UK in its 2024 Rural Shop Report.

8 Feb 2024

New research reveals that Apple Pay and contactless payments have overtaken cash payments by a landslide as our favourite ways to pay in-store.

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Independents' Day UK campaign to culminate in full weekend celebration of indie retail sector across 3/4 July

Posted on in Business News , Cycles News

IndSalisbury high streetependents' Day UK, an initiative that emphasises driving footfall to independent shops on July 4th each year - has announced that for the first time, it will culminate in a full weekend of celebrations highlighting Britain's indie retailers, across Saturday 3rd and Sunday 4th of July.

The campaign's organisers are asking consumers to "pledge a few pounds" to independent retailers, by spending at indies across the weekend. Independents' Day UK will be sponsored by Local Rewards, a programme developed by social media specialists, Maybe* Tech, which allows retailers to communicate with and reward shoppers - and is now live across hundreds of towns and cities across the UK.

Howard Robinson, a spokesperson for Independents' Day UK, commented: "The British independent retail sector has shown real resilience in the face of the Covid crisis across the last year, operating through extreme uncertainty and putting on a brave face for their customers and wider communities.

"We are asking the public to show their thanks by simply heading out across the weekend of July 3rd and 4th and spending a few pounds at a independent, or locally-owned retailers."

Independents' Day UK is supported by and works closely with, among others, the British Independent Retailers Association (Bira), the Independent Retail Confedration (IRC) and the Association of Town and City Management (ATCM).

Andrew Goodacre, CEO of Bira said, "Independents Day will soon be with us again - this time better and over a whole weekend. This year is probably the most important year for indie retail, as businesses look to rebuild following the pandemic.

"The money spent in local, independent shops makes a real difference to business owners and the local economy, so it would be great if the general public could support this campaign and spend at independents."

The campaign team estimates that last year, over 8,500 small shops across the UK engaged with the campaign - and is hoping that figure will reach at least 20,000 this year. Around 100 different town management teams, business improvement districts (BIDs), chambers of commerce and local business groups across the country participated in initiatives to promote the day.

This year's initiative, is sponsored by Local Rewards, a high street guides service launched by social media specialists Maybe* Tech.

The programme allows retailers to communicate with and reward shoppers now they have returned to the high street, it has been created with the intention of ‘levelling the playing field' between local retailers and giants like Amazon.

Participating retailers are able to cross-promote and support their high street neighbours to create an online network of connected traders.

Local Rewards also allows shoppers to see businesses near them and view their social media content as they are shopping the town or city. The aim is to provide every shopper with a prompt after each high street purchase that reveals somewhere else nearby that they may like to discover. All of the content is sourced from social media, connected via Google Maps and is connected to High Street payments from Visa, Mastercard and Amex.

 

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