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18 Feb 2021

Leading industry bodies, including IRC members, have warned the Secretary of State that this notion puts the future of our town centres at serious risk

18 Feb 2021

Due to a stock clearance all Take it outdoors POS is now reduced to £0! All you need to pay for is postage

18 Feb 2021

From 1 June 2021 any UK businesses accepting online card payments must be ready to support SCA

17 Feb 2021

The Scottish Government Finance Secretary plans to extend 100% business rates relief for all retailers to cover all of 2021/22

17 Feb 2021

Sharpen up your employees' knowledge and skills in preparation for the peak cycling season.

16 Feb 2021

All ACT members are invited to join the webinars, please contact us if you'd like to attend

10 Feb 2021

Use this template to email your MP to help independent retailers survive the pandemic by delaying the return of business rates.

10 Feb 2021

Letter to Rishi Sunak signed by Tesco, B&Q, Waterstones, and members of the IRC, calls for the business rates system to be reformed to make it fairer for physical stores

10 Feb 2021

Whether you'd like to ask about business rates, the rent moratorium, or Government support for IBDs during the pandemic, we want to hear it.

9 Feb 2021

Legislation has been laid to increase the minimum amount that retailers must charge for a single use carrier bag from 5p to 10p from 30th April 2021

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Maybe*'s 10 step plan for social media success in 2021

Posted on in Business News ,Brands & Products News , Cycles News

Like everyone else Maybe* is constantly looking for ways to improve and drive our own social media forwards.

To inform plans for 2021 they have looked back to spot what works well and have used this to inform the plan moving forward. To get a sense of where you're going next, you need to know where you've been.

Like other businesses Maybe* have spent the last year with their noses to the grindstone, constantly reacting to changes brought about by COVID and now want to get in front of it with our plan for 2021.

They are sharing with you where we've spotted opportunities in our own data to improve and the insights that will enable us to reach our goals.

We are using the same template that they share with all of clients that sign up for a Maybe* account.

 

Step 1: Knowing the business goal

Maybe* helps businesses use social media to sell. Our goal is to get 3.4 million business dashboards and 3600 town guides into the hands of the people we can help.

The last 12 months have made staying connected and selling difficult for the majority of businesses. The pandemic has challenged us all to innovate and sell to customers in new ways..

 

Step 2: Telling the Maybe* story

Since March Maybe* has been focused on sharing ways businesses can stay connected on social media. Like most businesses, we had a lot of plans in January 2020, that had to change. And we moved quickly with the times.

Our plans for 2021 focus on sharing positive stories that inspire and Local Town Guides that empower businesses to sell via social media..

We launched a lot of new features last year, and we're really excited about them. In 2021 this will continue and we are also going to focus on bringing them to life even better with more video content.

Our best post of the entire year had nothing to do with our product. It was about the things businesses were doing to stay positive. This has inspired our approach through 2020 and into 2021. Show people the good stuff, and how to do more of it.

Discover your own best post.

 

Step 3: What does Maybe* want you to do with its social content

Our social content is about finding new customers and encouraging them to sign in to Maybe*, access training and our Local Rewards program.

We are focusing on the distribution of our Local Rewards Town Guides in the UK as part of our user acquisition drive. The call to action of our social content is sign-up to Maybe* but first, we need to establish trust and report through training and webinars.

 

Step 4: How does Maybe* engage with customers

Maybe* is active on Facebook, Twitter, Instagram and LinkedIn. in addition to creating content, we spend a lot of our time engaging with all the businesses in the towns we are working with. We engage with them using the Maybe* platform.

We engage with 100's of businesses on a daily basis and we love getting to know them online via social media, or over one of our Wednesday Webinars.

Start engaging with your own customers, its fun and is an increasingly vital business interaction in a world where physical meetings are less commonplace.

 

Step 5: Who does Maybe* want to engage?

We want to reach BID's, councils, shopping centres, retail experts, social media managers and the 3.4 million businesses that we have dashboards ready and waiting for.

The 'who's got influence?' report shows us every week the most frequent commenters on our content, and who's mentioning us in their content. This is the social gold and where your reach and influence increases if you consistently maintain the conversation.

Discover the influencers in your conversation and increase the reach and impact of your business. Other people talking about you is what you want to achieve - that is the value of social media.

 

Steps 6-10

Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success. 

 

Get started with Maybe*

 

 

 

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