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2 Apr 2024

Recent payment disruptions at supermarkets and fast-food outlets have raised questions on the need for improved reliability.

22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

21 Mar 2024

ACS (The Association of Convenience Stores) and the Federation of Independent Retailers (The Fed) have both welcomed a new report published by the Association of Police and Crime...

21 Mar 2024

As reported by Healthstores UK, new data contained in the 2024 Soil Association Organic Market report shows that independent retailers delivered an impressive 10% growth in 2023, with...

21 Mar 2024

An independent bottle shop and bar in Cheltenham has been named as the UK's Independent Beer and Wine Retailer of the Year 2024 at the Drinks Retailing Awards. 

21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to...

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of...

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Results of Social Media Survey

Posted on in Business News , Cycles News

FacebookSocial media has become a massive part of business marketing to improve brand loyalty, engage with consumers and build stronger consumer relationships.

Social media has become the tool to set a business apart from its competition by highlighting its niche.

According to market research, Facebook remains the dominant social media platform. So we asked the industry ‘what does social media do for your business?'

Many businesses use a variety of social media platforms, with Facebook, Instagram and Twitter being the three most popular platforms. However, Facebook is still the most widespread social media platform with 60% of businesses using Facebook, 30% of businesses using Instagram and only 10% of businesses using Twitter.

The social media platform that gains the most traction is Facebook (70%).

The most popular types of posts that gain the most engagement on social media platforms are posts about new bicycles, events posts, workshop tips and videos.

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