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17 Jul 2023

A family-run jewellers in Kendal, which reaches its centenary this year, is putting giving back to the community at the heart of its celebrations.

11 Jul 2023

As of 30th June 2023, the registered Head Office for V12 has relocated, and as a result their registered office address has changed.

4 Jul 2023

Independent convenience retailer Abdul Majid has won a judicial review case against Circularity Scotland, which was appointed by the Scottish government in 2021 to administer Scotland’s...

4 Jul 2023

The Guardian has reported independent sports retailers saying their businesses are under threat after Asics said it was cutting off supply to hundreds of small UK outlets, joining Nike and...

4 Jul 2023

A new study on the perception of consumers towards intellectual property published by the European Union Intellectual Property Office (EUIPO) has found that although 80% of Europeans believe...

3 Jul 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has announced that Whistler Adventure School (WAS), a private career training institution in...

29 Jun 2023

With this Saturday and Sunday marking Independents’ Day weekend, the culmination of the annual campaign to promote independent retailers around the UK, ACT member Elmy Cycles in Ipswich...

29 Jun 2023

The new Consumer Duty comes into force on 31 July 2023 for new and existing products and services. The aim is to set higher and clearer standards of consumer protection and to require firms to...

28 Jun 2023

Former Dragon Theo Paphitis has predicted retail will be revolutionised by AI technology.

23 Jun 2023

The report estimates that there were over 1.1m incidents of theft reported last year. The most commonly stolen items as reported by retailers are meat, alcohol and confectionery –...

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The best social media posts for December from across the UK

Posted on in Business News , Cycles News

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week Maybe* dig through all the data to find the best social media posts. They find this by either using our super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, they just shout out brands that they've come across who are doing things a little differently.

Take a look at the best social media posts Maybe* have rounded up through December and see what you can learn and implement for your own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.

Joules

As December started, so did the annual rush of brands launching social media advent calendar reveals and contests. Fatface, Boots and Holland and Barrett are all offering customers the chance to win prizes on a daily basis. But Joules are leading in the engagement stakes.

With daily content that offers customers a chance to win festive favourites and therefore racking up engagement, it will be difficult for businesses to cut through in the #christmas conversation online organically so you must offer something regular and compelling.

Joules post a video to Instagram each day announcing the day's prize supported by clear and concise entry requirements. It's a simple and replicable approach that offers customers many chances to win, while the daily mechanic means customers will come back for more.

How can you replicate this technique?

If you are running a competition consider offering multiple or small prizes to begin with, and then work up to a big jackpot of goodies. Keep instructions clear, and make sure that followers know there will be another chance to win the next day to keep them coming back for more.

 

Aldi

Aldi's caterpillar character, Cuthbert, has had a busy year. After being put on trial by M&S in his cake incarnation earlier this year, he narrowly escaped jail time and is back in time for Christmas. This time Cuthbert's come over all cuddly and has a starring role in Aldi's Christmas TV campaign.

Aldi's campaign has got people talking in a similar way to John Lewis. But it's playful and accessible edge which does not take itself too seriously has landed social media humour at its best, and captured people's imaginations.

John Lewis may be seen as the Christmas campaign frontrunners, but Aldi and indeed Cuthbert put the supermarket as a contender to watch this year and beyond.

How can you replicate this technique?

You might not have an iconic or recognisable character of your own, but there's no reason you can't replicate this technique. Could you play your own version of Elf on the Shelf in store and record daily social media content? Do you have a specific Christmas product you could introduce every day. Just have fun with it.

 

There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the masterclass

Find out more about how Maybe* can benefit your business here.

 

 

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