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17 Jul 2023

A family-run jewellers in Kendal, which reaches its centenary this year, is putting giving back to the community at the heart of its celebrations.

11 Jul 2023

As of 30th June 2023, the registered Head Office for V12 has relocated, and as a result their registered office address has changed.

4 Jul 2023

Independent convenience retailer Abdul Majid has won a judicial review case against Circularity Scotland, which was appointed by the Scottish government in 2021 to administer Scotland’s...

4 Jul 2023

The Guardian has reported independent sports retailers saying their businesses are under threat after Asics said it was cutting off supply to hundreds of small UK outlets, joining Nike and...

4 Jul 2023

A new study on the perception of consumers towards intellectual property published by the European Union Intellectual Property Office (EUIPO) has found that although 80% of Europeans believe...

3 Jul 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has announced that Whistler Adventure School (WAS), a private career training institution in...

29 Jun 2023

With this Saturday and Sunday marking Independents’ Day weekend, the culmination of the annual campaign to promote independent retailers around the UK, ACT member Elmy Cycles in Ipswich...

29 Jun 2023

The new Consumer Duty comes into force on 31 July 2023 for new and existing products and services. The aim is to set higher and clearer standards of consumer protection and to require firms to...

28 Jun 2023

Former Dragon Theo Paphitis has predicted retail will be revolutionised by AI technology.

23 Jun 2023

The report estimates that there were over 1.1m incidents of theft reported last year. The most commonly stolen items as reported by retailers are meat, alcohol and confectionery –...

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How to grow your independent business using new social media techniques

Posted on in Business News , Cycles News

Every week Maybe* bring you social media tactics and top tips to drive your social media strategy forwards.

They introduce you to real life businesses like The Old Dairy Brewery and My Tiny Little Fairy Studio in Ashford. Both these businesses are independents who are growing their business using social media so you can learn from and replicate their success using new techniques.

 

How using tutorials on social media can drive sales

My Tiny Little Studio is a children's fair accessories and activity business just outside of Ashford. Anneli Woolis creates fairy accessories and activity packs kids for children. Having previously done workshops and kids parties during the pandemic she was forced onto zoom and has thrived. Her Etsy business has boomed and she thinks this is down to her online tutorials and connecting with what customers really want through her shop and instagram.

By using tutorials she has shown how versatile her products are, how you can really get creative and if you are feeling less creative she literally shows you how it's done.

Top tip: Put yourself out there, find your niche and show people what you can do. Making something super easy for someone can really help you sell more and get better testimonials.

 

 

How collaborating within your place through social media keeps you going

Old Dairy Brewery is a Microbrewery based in Tenterden, Ashford. Born in 2010, moved to larger premises in 2014 to brew a range of beers, English bitters and pale ales across the UK mainly to pubs and farm shops and some South Eastern Co-Ops. Having to build their online shop up almost from scratch selling to consumers rather than their main business- pubs, was tough for the team but they used Linked In and collaborated with their local area to stay relevant and focused on keeping afloat.

They found some other breweries and other businesses and monitored them to see how they were keeping people informed to get some ideas. They also found a local Italian food van through social media and teamed up to create more of an experience in their garden.

Top tip: Collaborate within your area. Use the maybe platform to find businesses in your area you can support and perhaps work with. We all need to invite people back right now. Give it a go.

 

With the Maybe* platform, you don't have to be a social media pro to increase traffic and sales. 

Sign up to Maybe* and join the conversation, it's free to get started.


 

 

 

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