Search News

Results: 91-100 of 2872


Start again

8 Jul 2021

Business Leader has named Maybe* Founder and CEO, Polly Barnfield, OBE in its list of the top 32 female tech leaders for 2021.

8 Jul 2021

Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round

8 Jul 2021

Retailers have until 1st August to sign up on the Local Bike Shop Day website and receive a physical pack in the post to help them promote their business on the day and drive footfall into...

6 Jul 2021

We'd love to see your support for the #BikeIsBest campaign! Send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels.

2 Jul 2021

The ACT and Cyclescheme are once again joining forces to make this year's Local Bike Shop Day- on Saturday 28th August - a great success across the nation

1 Jul 2021

The All Party Parliamentary Group for Cycling & Walking (APPGCW) have launched a new inquiry, exploring what the DfT's Cycling & Walking Investment Strategy 2nd version should look like.

1 Jul 2021

NationalCraft Butchers launches the British Butchers Survey, the first ever annual and national survey of the UK's independent Butchers

1 Jul 2021

Independents' Day UK is a campaign that exists to support and promote businesses across the UK all year round, but with an annual focus on July 4th: ‘Independents' Day' itself.

1 Jul 2021

HM Treasury has launched a consultation on delivering more frequent business rate revaluations in England

1 Jul 2021

The European Parliament and Council have reached a provisional agreementto exclude e-bikes from insurance obligations. It is part of complete set of rules to better protect road accident...

Back to news menu

Register as a supporter for #BikeIsBest Spring Summer Campaign

Posted on in Business News , Cycles News

Bikeisbest

 

The Cycling Marketing Board has united with the Association of Cycle Traders and other leading cycle brands, distributors, retailers and organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.

The Spring/ Summer 2021 campaign, "The Best Tool for the Job" will illustrate that we often use the equivalent of a sledgehammer to crack a nut, or a flamethrower to toast some bread - when we use cars for very short journeys. Leading with the attention-grabbing statistic "For journeys of 1-2 miles, 60% are driven" - to highlight just how many short journeys could be switched to bike.

Watch the campaign video here:

 

Join the #BikeIsBest movement - it's free and easy!

Bike shops can get involved with the national movement and help deliver new cyclists in the UK by signing up to support the #BikeIsBest campaign using the form below.

 

Register as a #BikeIsBest supporter now

 

The campaign objective is to get people to rethink their habitual use of the car. To understand how the target audience responded to the campaign concept and ideas, The Cycling Marketing Board engaged qualitative research expert Terry Watkins of TWResearch to analyse the importance of positive imagery for cycling and test concepts for "The Best Tool for the Job". Five online focus groups were held in London, Manchester, Birmingham and Norwich. The
key findings were:


- Environmental impact: People were genuinely horrified to learn that cars are used for 60% of short journeys in England.  There was the realisation that bikes can be part of the solution and provide a welcome feel-good factor for doing ‘your bit' for the environment.


- Bikes are ALSO for domestic tasks, not just for leisure: For many cycling is associated with off-road and safe-situation family leisure riding. Bikes need to be more frequently seen and associated with short on-road utility journeys.


- Cycling must appear safe, easy & uncomplicated for the new adopter: Urban cycling is getting safer however anxiety about busy traffic is still a barrier. Enthusiastic cycle tribes can make a short bike ride look like a specialist mission.


- Lockdown has prompted the re-discovery of cycling: Changes in workstyles and a location flexible working-weeks will challenge the inertia & routines of commuter behaviour. The growth of urban village lifestyles will change the frequency & increase opportunity for local utility trips
 
Campaign Consultant Bruce Sandell, said ‘We are delighted to launch our Spring Summer 2021 campaign, Terry Watkin's Research has given us great insight into a wide variety of consumers, their opinions on cycling and what would make them change their habits. This will inform our creative and strategy for the remainder of 2021 and beyond. We continue to welcome more brands to join the campaign, get involved, support the campaign and to get more people riding bikes, more often'

 

Register as a #BikeIsBest supporter now

 

 

Back to news menu

Useful links

If you have any other queries please contact us.