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22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

23 Nov 2023

Retail sector leaders have expressed a range of concerns, from taxation to business rates, following the Chancellor’s Autumn Statement this week.

15 Nov 2023

The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, has outlined its expectations from the government...

9 Nov 2023

Cytech has been named as the provider of Best Retailer Services in the 2023 BikeBiz Awards, recognising the positive impact of its service to the cycling industry. More than 25,000 Cytech...

2 Nov 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has relaunched its Cytech theory one online learning course delivering an introduction to...

4 Oct 2023

Shop owners have called on the Home Secretary to specifically outlaw attacks on retail workers.

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Social media tips from indie businesses who have successfully diversified their proposition

Posted on in Business News , Cycles News

very week Maybe* bring you social media tactics and top tips to drive your social media strategy forwards.

They introduce you to real life businesses like The Find in Cheltenham and Bourton-on-the-Water photographer, Alistair Currill. Both these businesses are independents which are growing using social media. Here we give you their social media tips so you can learn from and replicate their success using new techniques. 

 

Communicate, communicate, communicate

The Find Coffee House and Artisan Kitchen in Cheltenham is run by David Orme and his team. Offering a haven from the outside world, The Find takes its inspiration from the coffee houses of 17th and 18th century England. Lockdown gave The Find an opportunity to take stock, literally, of everything from their menu and staffing through to social media and the cafe is now using Instagram and Facebook to ‘welcome back' the people of Cheltenham as well as to keep them informed.

"Using social media for continuous updates and information has been key and will continue to be as we re-open. People cannot be expected to keep up with all of the changes and the rules and therefore we created a linktree link on our Instagram account with a list of the rules, menus and other key information so that they can always find what they are looking for easily." says David at The Find.

Top tip: communication. Never assume customers know as much as we do about restrictions. Share all of your reopening safety information in a linktree or highlights. Customers shared the pain of the lockdown with us, let them know, what you're doing, stay on top and they will embrace what you do. Comms is key.

 

How lockdown has helped businesses find new audiences

Alastair Currill is a Bourton-on-the-Water based professional photographer and has been running his company Alastair Currill Photography for around six years in the Cotswolds.

Alastair has long been active on social media to promote his photography work and also his teaching. But lockdown has forced him out in front of the camera as he has taken to Facebook Live to bring to life his top photography tips.

During Lockdown 1 all of the weddings Alastair had booked were cancelled and, due to restrictions, he struggled to do the majority of the work he had planned for the rest of 2020. Rather than resting on his laurels he set up Cotswold Jigsaw Puzzles as a new arm to his business - turning beautiful photography of landscape and animals from around the area into jigsaws for customers locally and even internationally. This helped to keep the main business afloat until lockdown ended.

Alastair believes that even if you were forced to develop a new element to your business out of necessity during lockdown, you can capitalise on this and through social media create a whole new audience.

Using social media Alastair promotes his beautiful puzzles and photography through Facebook communities. Using hashtags on Instagram, tagging in local places - his business has done well.

Top tip: If you created a new service or product in lockdown, don't ditch it upon reopening, look at how you can capitalise on a whole new audience you have created on Instagram or Facebook using the Maybe* platform.

 

With the Maybe* platform, you don't have to be a social media pro to increase traffic and sales. 

Sign up to Maybe* and join the conversation, it's free to get started.

 

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