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22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

23 Nov 2023

Retail sector leaders have expressed a range of concerns, from taxation to business rates, following the Chancellor’s Autumn Statement this week.

15 Nov 2023

The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, has outlined its expectations from the government...

9 Nov 2023

Cytech has been named as the provider of Best Retailer Services in the 2023 BikeBiz Awards, recognising the positive impact of its service to the cycling industry. More than 25,000 Cytech...

2 Nov 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has relaunched its Cytech theory one online learning course delivering an introduction to...

4 Oct 2023

Shop owners have called on the Home Secretary to specifically outlaw attacks on retail workers.

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How to grow your independent business using new social media techniques

Posted on in Business News , Cycles News

Every week Maybe* bring you social media tactics and top tips to drive your social media strategy forwards.

They introduce you to real life businesses like The Old Dairy Brewery and My Tiny Little Fairy Studio in Ashford. Both these businesses are independents who are growing their business using social media so you can learn from and replicate their success using new techniques.

 

How using tutorials on social media can drive sales

My Tiny Little Studio is a children's fair accessories and activity business just outside of Ashford. Anneli Woolis creates fairy accessories and activity packs kids for children. Having previously done workshops and kids parties during the pandemic she was forced onto zoom and has thrived. Her Etsy business has boomed and she thinks this is down to her online tutorials and connecting with what customers really want through her shop and instagram.

By using tutorials she has shown how versatile her products are, how you can really get creative and if you are feeling less creative she literally shows you how it's done.

Top tip: Put yourself out there, find your niche and show people what you can do. Making something super easy for someone can really help you sell more and get better testimonials.

 

 

How collaborating within your place through social media keeps you going

Old Dairy Brewery is a Microbrewery based in Tenterden, Ashford. Born in 2010, moved to larger premises in 2014 to brew a range of beers, English bitters and pale ales across the UK mainly to pubs and farm shops and some South Eastern Co-Ops. Having to build their online shop up almost from scratch selling to consumers rather than their main business- pubs, was tough for the team but they used Linked In and collaborated with their local area to stay relevant and focused on keeping afloat.

They found some other breweries and other businesses and monitored them to see how they were keeping people informed to get some ideas. They also found a local Italian food van through social media and teamed up to create more of an experience in their garden.

Top tip: Collaborate within your area. Use the maybe platform to find businesses in your area you can support and perhaps work with. We all need to invite people back right now. Give it a go.

 

With the Maybe* platform, you don't have to be a social media pro to increase traffic and sales. 

Sign up to Maybe* and join the conversation, it's free to get started.


 

 

 

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