Search News

Results: 1-10 of 2611

Start again

16 Sep 2020 | 1 comment

Maybe*'s latest video on helping Local Authorities and Bids to upskill their businesses in social media so that they have the tools they need to engage online and drive sales in the lead up to...

15 Sep 2020

Local Bike Shop Day's postponed date of 5th September was the perfect time to celebrate the recent upturn in cycling and draw attention to allthat local bike shops have done for us throughout...

15 Sep 2020

Read which lucky bike shops and customers were chosen to receive Local Bike Shop Day prizes

14 Sep 2020

The Government has launched a consultation on changes to benefit active travel by introducing the notion of a hierarchy of road users into the Highway Code. This webinar brings together the Highway...

10 Sep 2020

A ‘bounce-back' plan of trade measures for the consumer and retail industry has been announced to help support businesses impacted by Coronavirus.

8 Sep 2020

Thinking of You Week has been celebrated every September for the last 7 years. This year it is 21st-27th September 2020; and there has never been a more appropriate year to send a card, to keep in...

7 Sep 2020

The new cycle mechanics training facility at Merrist Wood College in Guildford, managed by Cytech training provider Activate Cycle Academy (ACA), has oficially opened and courses are being...

2 Sep 2020

The BikeIsBest industry campaign has now penned an open letter to the Prime Minister, urging for a follow through on political will that promises to deliver better conditions for...

2 Sep 2020

The 20 question Survey concentrates on market access, registration and PPQ/SQ submission

2 Sep 2020

The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the best yet.

Back to news menu

Indie Retail Calendar 2020: February

Posted on in Business News

Creating online marketing strategies for your independent business can be often be a tricky and time-consuming business; how often do you post, what do you post about, and how do you make sure your post is seen by your target audience?

Planning ahead is always important in organising campaigns and timing them correctly. To help you in this, Indie Retail has created a 2020 calendar that features notable holidays, events and cultural days for the upcoming month. We hope that highlighting these significant days can give you a little bit of inspiration when planning your campaigns, and give you enough time to do so.

Be organised

Each month within the calendar contains a range of holidays, some well-known ones that you may celebrate every year, and some that you may not have thought about- National Chocolate Cake Day is certainly a favourite of ours!

Having all of these dates in one place allows you to more effectively plan your email, social media, and other online marketing campaigns

We recommend taking a look at the upcoming month when it is sent out in the Indie Retail newsletter and taking note of the days that you may deem to be relevant to your business. Planning out how you want to promote these days in advance will mean that you can start posting about it a few days before-hand, thus building more momentum to your fantastic promotion!

Be creative

When it comes to choosing which national days are relevant to your business some may be more obvious than others; National Doughnut Day would be ideal day for a bakery to run a promotion. However, some days may require more creativity. For example, a holiday such as Australia day may not initially seem relevant to your business, but a few ways to promote this could be:

  • Offering customers named "Steve" a freebie or discount
  • Organising a promotion on items you sell that are made in Australia
  • Donating a percentage of the day's sales towards a charity helping with the Australian wildfires
Using a hashtag when marketing your promotional efforts on social media will mean that your post is more likely to be seen by more people.

Be aware

Aside from using the calendar to base promotional ideas off of, it's also important to be aware of everything happening in a given month in order to fully optimise the timing of your campaigns.

Clashing a campaign with another significant day could lead to no one seeing your promotions or could even cause offence. For example, if a large online retailer was to announce a site-wide sale on the same day as National Independents Day it may cause offence to many customers and result in the promotion being unsuccessful.

Get planning!


Download the February eCommerce now! Be sure to tag Indie Retail in any promotions on Facebook, Instagram or Twitter that have been inspired by this calendar, we would love to see them!

Each Indie Retail calendar month will be sent out in the monthly newsletter, which you can subscribe to here.

Back to news menu

Add a comment

It is quicker to comment when you login

Your email address will only be used to contact you regarding this comment. We will not share your email address with anyone and it will not be published on the website.