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17 Jan 2020

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19 Dec 2019

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18 Dec 2019

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18 Dec 2019

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18 Dec 2019

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17 Dec 2019 | 2 comments

Retail Week Live is an inspirational two-day retail conference that provides leaders with the ideas, insight and networks to lead through digital transformation and win greater consumer spend.

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Hafod Hardware encourages people to shop local

Posted on in Business News

A christmas advert made by an independent hardware shop has become exceedingly popular across the UK within a matter of days.

Posted on the Hafod Hardware Twitter page on the 2nd of December, the advert has since grown to have over 3,000 retweets and nearly 10,000 likes, and has been featured in BBC news as well as the Daily Mail.

The independent store has been run by generations of the same family since 1895. It filmed the advert in just one day costing £100, a small price in comparison to the £1million spent on the John Lewis Christmas campaign.

The advert features two-year-old Arthur opening up the hardware shop, wrapping presents for customers and running the shop. Tom Jones, Arthur's father, said the "underlying message" is to "shop at your small independent shops".

He then went on to say "I understand Christmas can be a very expensive time for everyone and they need to save money where they can, but if they can afford to, just try and shop at your small independent shops and support us, it makes a big difference."

 

 

 

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